Campaigns to End Violence against Women and Girls - Virtual ...

elow, from Oxfam GB Bangladesh Office, quoted in Raab, M., 2009. The We Can End
All Violence..., Oxfam Novib). Such diagrams can be also an excellent way to test and
refine a campaign theory of change.
Source: Aldred, A., & Williams, S., 2009. We Can: The Story So Far.
Most significant change technique (MST)
MST is a tool for participatory monitoring and evaluation. Essentially, the process
involves the collection of significant change stories emanating from the field level, and
the systematic selection and reflection of the most significant of these stories by
stakeholder panels (Davies/Dart, 2005).
For example, the Bell Bajao campaign has used MST as a monitoring tool, collecting
individual stories of significant change at community level that were triggered by the
campaign.
See the Bell Bajao case study.
Access the Bell Bajao Campaign.
273
Campaigns December 2011