Campaigns to End Violence against Women and Girls - Virtual ...

Different stakeholders may require different reporting formats: for example, findings from
monitoring can be conveyed to the campaign management team in regular meetings,
with only short written records of key findings and decisions.
More extensive written reports are important for sharing findings with a wider audience.
To build a robust body of knowledge, findings from campaign evaluations should be
disseminated widely. Reports should include an executive summary and information on
the methodology used, and present main findings in an accessible way (including tables,
graphs and examples). More creative formats such as short videos can be a powerful
means to share findings from the campaign with a wider audience, e.g. via the campaign
website.
Dissemination strategies
Findings from campaign evaluations need to be disseminated widely so as to yield
learning benefits for fellow campaigners and future campaigns to end violence against
women and girls. A dissemination strategy establishes which types of findings from
monitoring and, more commonly, evaluation should be shared with external
stakeholders, at what moments of the campaign.
Practical tips
The following questions should be considered when planning for dissemination of
evaluation findings:
What will the campaign produce that will be useful to others?
� Materials (for example training modules, posters, brochures, multi-media products)
� Data (e.g. in research reports, databases of several different forms, presentations at
meetings)
� Experiences and lessons (both of the issues involved and of the campaign, for
example on identifying an appropriate theory of change)
� Good practices (not the same as experiences – good practices should have been
tested and proved to be valuable through appropriate measurement and evaluation)
� Tools (e.g. checklists, protocols, guidelines, activists’ kits)
� Resources (bibliographies, contact information especially of those involved in the
project, website address)
� Ideas for transfer, i.e. suggestions for potential adoption and adaptation of the
campaign in different contexts, with hints on key aspects to be tested and replicated
Who needs the results you have or can benefit from them?
For example, if your campaign has resulted in a research study on support services for
victims of violence in five countries of Southern Europe, then obviously policy makers,
NGOs, social services and others not only in those five countries but in other EU
countries and indeed in the European institutions, will find them of interest.
There are many possible users of the results of your campaign, for example:
� Alliance members and other campaign partners
� Other organizations working on the campaign issue, in your country or other
countries
� Government and multilateral institutions, other policy makers
� Other members of the target audiences
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Campaigns December 2011