Campaigns to End Violence against Women and Girls - Virtual ...

and tactics for communicating your cause (updated 2009). Also see their NGO-ina-box:
The Audio/Video edition.
Internet video
With the increasing number of internet users and the ability to view visuals on mobile
devices, internet video can be an effective and relatively inexpensive way to reach large
audiences with key campaign messages and with critical information (e.g. available
helplines and services, laws and rights). Internet videos are digital videos posted on the
internet, e.g. on a campaign website or blog, or on a video sharing site, such as Youtube
or The Hub (from Witness) which publishes human rights videos. They can be used as
powerful tools to appeal to viewers’ emotions, and to reach out to, affect and/or inspire
large audiences. Internet videos can be produced and distributed easily and
inexpensively. In addition, using the internet for displaying video material can have two
major advantages: Videos can be uploaded in real-time, i.e. events are shown while
they are actually happening; and it is possible to add interactive elements. Please refer
to the section on digital video for tips on producing video. Digital video can also be used
in podcasts.
Example: The That’s Not Cool campaign has developed stories with multiple action
threads, i.e. internet videos that ask the viewer has to select among choices of actions
the main protagonist can take. Further development of the story depends on the
viewer’s choices. Watch the videos.
Sonke Gender Justice’s One Man Can Campaign demonstrates positive masculinities
and transformational change through digital stories.
Watch the videos.
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Campaigns December 2011