Campaigns to End Violence against Women and Girls - Virtual ...

It is important to keep
information as short and
simple as possible if
using these types of
campaign tools. Often the
campaign slogan with a
short ‘action request’ and
relevant contact details
can be sufficient to pique
an audience’s interest. At
events, t-shirts or buttons
can help to create a
sense of solidarity amongst supporters of the campaign, just as a ribbon or wristband
can allow the wearer to self-identify as a proud supporter of the cause.
When creating campaign materials bear in mind:
- Keep items simple and succinct
- Pre-test every item with the target audiences and have several people doublecheck
the materials for mistakes before printing
- Make the materials as attractive, legible (style, large letter type that stands out
against the background) and timeless as possible so that you can use them for a
long time (and save money on printing costs by ordering many copies)
- Follow ethical guidelines as described in Adhering to Ethics in Campaigning.
Example: In Ukraine, groups used authentic looking Euro bills that had images of
women embedded within them along with messages across the top warning them of
trafficking risks.
196
Campaigns December 2011