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Campaigns to End Violence against Women and Girls - Virtual ...

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The campaign had a positive effect on the communities where it was carried out. Phone<br />

survey data indicate that particularly the workshops have had a positive effect on<br />

behaviour in the weeks following Sonke workshops: 25% of the participants reported<br />

having accessed voluntary counseling <strong>and</strong> testing services; 50% reported witnessing<br />

acts of gender-based violence in their home or community <strong>and</strong> of this group, 50%<br />

reported these <strong>to</strong> the police, about a third (37%) reported them <strong>to</strong> community structures<br />

<strong>and</strong> 4% <strong>to</strong> local NGOs. 61% of participants reported increased condom use. More than<br />

4 out of 5 participants at Sonke workshops also reported having subsequently talked<br />

with friends or family members on the campaign issue. The assessment was chiefly<br />

based on phone surveys with OMC Campaign participants, <strong>and</strong> data routinely collected<br />

by government <strong>and</strong> NGOs in three provinces. Its conclusions have also been informed<br />

by a larger qualitative research project underway in seven South African provinces with<br />

participants in the broader OMC Campaign.<br />

See the campaign website for the One Man Can Campaign Kit <strong>and</strong> multi-media<br />

materials in English, Afrikaans, isiZulu, isiXhosa <strong>and</strong> French.<br />

Source: Colvin, 2009. Report on the Impact of Sonke Gender Justice Network’s “One<br />

Man Can” Campaign....<br />

68<br />

<strong>Campaigns</strong> December 2011

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