Campaigns to End Violence against Women and Girls - Virtual ...

gun violence against women by creating an international network of activists that will
persuade law makers and governments to adopt laws and regulations that make gun
ownership illegal for VAW perpetrators.
Their theory of change was the following:
International and national advocacy campaigning
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Campaigns December 2011
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Governments and parliamentarians adopt laws and regulations
prohibiting gun ownership by VAW perpetrators
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Adoption and enforcement of such laws
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Men prone to violence do not have easy access to guns
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Fewer women die at the hands of armed intimate partners
THEORIES OF BEHAVIOUR CHANGE
Campaigns aiming at behaviour change tend to require more complex theories of
change, as human attitudes and behaviour are influenced by multiple, complex factors
that resist being subsumed under simple rules or linear cause-to-effect chains. For
example, a campaign may seek to guide an audience towards a narrowly circumscribed
action, such as calling a telephone hotline to seek help, which might imply that a
relatively simple theory of change could suffice:
Posters clearly show how VAW survivors can obtain support by calling a hotline number
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VAW survivors know about the hotline
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VAW survivors call the hotline
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VAW survivors obtain the support they need