Campaigns to End Violence against Women and Girls - Virtual ...

stakeholder mapping and identifying target audiences, see also Key Tools to Identify
Targets in the Campaign Strategy section of this module.
INFLUENCE ASSESSMENT GRID
An influence assessment grid visualizes potential allies, targets and detractors.
Practical Instructions:
Draw the grid below on a large sheet of paper, and position each stakeholder on the grid
according to their influence over the issue and the effect the proposed policy change
may have on the respective stakeholder’s interests.
Influence over decisions
High
Med
Low
RAINBOW AND ONION DIAGRAMS
Influence Assessment Grid
Benefit Neutral Harm
Effect of proposed policy or institutional change
Rainbow and onion diagrams are another tool for visualizing stakeholders and
identifying potential allies, targets and detractors.
Practical Instructions for Rainbow Diagrams
Place cards representing the stakeholders most affected by the issue, or who have the
strongest influence on it, on the inner segments. Cards representing those who are the
least affected, or have the least influence, are placed on the outer segments.
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Campaigns December 2011