Campaigns to End Violence against Women and Girls - Virtual ...

Source: Making a Difference: Strategic Communications to End Violence against
Women, UNIFEM, 2003.
Over the last decade, electronic media such as the internet have revolutionized audiovisual
campaigning, cutting costs and enabling “viral” (i.e. rapid and uncontrolled)
spread of images and sound. Please refer to the section on e-campaigning for
information on using the internet, mobile telephone and other electronic tools in
campaigning.
TYPES OF MEDIA COVERAGE
Work with the media must be planned and organized deliberately. Supportive coverage
of the campaign and its messages in the press, on radio and TV, and by web-based
news providers can enhance campaign visibility, broaden its audience and lend added
credibility to the message.
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Campaigns December 2011