Campaigns to End Violence against Women and Girls - Virtual ...

� activists’ kits to ensure campaign supporters promote a coherent message
� informational and educational booklets to enhance knowledge among the target
audience and propose appropriate action
As the internet is fast becoming a more widely used campaign tool, some print materials
(e.g. newsletters, action appeals) may only be produced for online dissemination. This
can save valuable time and money for the campaign, provided there is a means of
checking that information is indeed reaching target audiences via the internet.
When considering developing print materials for your campaign, it is also crucial to
define a distribution strategy to ensure that such materials actually reach the people
they are intended for. A good distribution strategy that is well-executed can save a lot of
time and money. All too often, campaigns spend money on costly handouts and posters
for example, only to find that they are not really being received or noticed by many
people because of their availability in the wrong location, or in the wrong language for
example.
GENERAL TIPS ON PRINTED MATERIALS
� Determine precisely the purpose and target audience of print materials so as
to choose the most appropriate content and design for each item and avoid
wasteful duplication.
Example: A poster from the Turkish government (and UNFPA) Stop Violence
against Women campaign, launched in 2004, displays a smashed marriage
photograph that lies on the floor; a red telephone on what seems to be a coffee
table indicates the method women could use to reach out for assistance. The
numbers of major help-lines for survivors of VAW are displayed prominently.
The combination of a few simple, easily recognized items – the smashed
marriage picture, the wedding ring on the woman’s hand, the telephone and the
emergency numbers – conveys a clear, unambiguous message. Thanks to a
“timeless” design which avoids any references to specific communities or region,
this type of poster can be used throughout the country as long as the numbers
displayed remain in operation.
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Campaigns December 2011