Campaigns to End Violence against Women and Girls - Virtual ...

4. Learning from crises should be shared with others in the team or alliance so as to
prevent the same mistakes. Campaign evaluations should examine crises and the
lessons drawn from them.
5. Crisis Prevention: Careful campaign planning, and establishing partnerships and
alliances on a solid basis of clear responsibilities and processes can protect you from
internal crises. A risk assessment (see Risk Analysis in Campaign Planning)
enables you to create a contingency plan, which outlines how to manage foreseeable
problems. Regular monitoring of campaign activities and their context helps to
detect early warning signs – in time to prepare for action and adjust elements of the
campaign as needed.
6. Consider exit: If adjustments in the strategy and practical plans, changes in
campaign leadership and appropriate conflict management fail to bring the crisis to a
satisfying end, assess whether the campaign is still likely to reach its goal even if the
crisis remains unresolved, and whether the benefits of continuing to campaign
outweigh the likely damage caused by the crisis. See also Exit Strategy in Campaign
Strategy above.
5.8 GROWING A CAMPAIGN
By definition, a successful campaign expands as it attracts growing public support.
Growth may happen gradually, or in larger, planned steps as part of a scaling-up
strategy that brings the campaign to a new dimension. In both cases, alignment with the
existing strategy and strategic planning for necessary adjustments are of key
importance. Guidance on scaling-up strategies is available in Scaling Up under
Campaign Strategy in this module.
Alliance growth
Alliance growth is a typical means of expanding and scaling up campaigns. A campaign
initiated by a single organization, or by a small group of allies, can reach “new”
geographic areas and types of target audiences by partnering with additional
organizations and individuals. Organizations with large constituencies and influential
actors that are not commonly involved in campaigning against VAW can help mobilize
new audiences. Such organizations include for example, religious groups, schools,
professional associations, among others.
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Campaigns December 2011