Campaigns to End Violence against Women and Girls - Virtual ...

Read the White Ribbon Campaign case study.
The Sixteen Days of Activism Against Gender Violence is an International Campaign
started in 1991 by the Center for Women's Global Leadership at Rutgers University,
United States. The Campaign maintains a different theme from year-to-year and begins
on the 25th of November (Day for the Elimination of Violence against Women) through
the 10th of December (Human Rights Day). Today, the Campaign is world renowned,
observed through international, regional, national and local initiatives.
See the Campaign logo in various languages.
In international campaigns, merchandise displaying the campaign logo can create a
sense of solidarity among activists.
Example: The We Can campaign, initiated by the NGO Oxfam Great Britain in South
Asia, has encouraged alliance members to produce and distribute activists’ kits
prominently displaying the We Can logo, which shows three women’s silhouettes joining
their raised hands against a red background. As the campaign has mobilized some 2.7
million activists (so-called change makers) around South Asia, We Can change maker
bags, T-Shirts and polo caps prompt strangers to talk to each other and exchange
experience on the campaign.
Visit the website.
See the external campaign evaluation.
PRINT MATERIALS FOR READING
Most campaigns produce leaflets or booklets that spell out the campaign message in
different ways and enrich it with additional information, such as key facts and figures on
the campaign issue. Quality print materials lend permanence to the campaign
message – campaigners and target audience members can keep a copy and refer to it
later, e.g. as an accurate record of the evidence supporting the campaign message.
The types of reading materials needed depend on the overall campaign strategy, the
campaign communication strategy and target audiences: For example, for high quality
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Campaigns December 2011