Campaigns to End Violence against Women and Girls - Virtual ...

than others, or when costs are disproportionately high. Careful planning can reduce
this risk.
� Crises: These may occur if there are existing tensions or conflicts between the
participating organizations’ visions, missions, interests and ways of working.
Historical disagreements between alliance members may also create tension. One
way to deal with crises is to have a clear system in place for conflict resolution that is
acceptable to all participants. Please refer to the section on Managing Conflicts and
Unforeseen Crises for more practical suggestions on how to deal with crises.
5.4 ACTION PLANNING
Who will do what, when, where and how? Action plans translate the campaign
strategy into specific guidance for its activities. Depending on its scope, a campaign
with several sub-strategies (e.g. communications strategy, fundraising strategy, exit
strategy) may need several action plans for different types of activities. Even if a
campaign strategy may appear straightforward and simple, action plans are needed to
ensure effective use of resources and a distribution of responsibilities for all activities.
See also Campaign Strategy in this module.
Campaign action plans should include the following items
- The campaign goal, outcomes or objectives, as set out in the strategy, and an
indication as to which specific campaign outcomes or objectives the action will
contribute to.
- The goals and outcomes or objectives of the specific activities – for example, in
an action plan for fundraising, the goal is to raise a certain amount of money for the
campaign; the planned outcomes or objectives could be the amounts to be obtained
from a number of identified sources, within a certain time-span. Planned outcomes or
objectives should take into account both the quantity (e.g. number of persons who
demonstrably take the action the campaign calls for, e.g. sign on to an internet
petition) and quality to be achieved (e.g. types of behaviour change among the
target audience).
- Precise action steps, i.e. the specific tasks and their components. What needs to
be done first? What actions must be completed before others can begin? What
activities are needed to motivate which target audiences to take the desired actions?
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Campaigns December 2011