Campaigns to End Violence against Women and Girls - Virtual ...

elationships that men and women can enjoy. The campaign uses interlinking social
change strategies including:
– Awareness-raising and community education, e.g. in One Man Can workshops,
murals, door-to-door campaigning, rallies and marches, street soccer festivals, the
use of radio, television and print media, and a rich web-site including practical
advice, digital stories, campaign songs and research reports.
– The One Man Can action kit – which provides men with resources to act on their
concerns about HIV and AIDS and about domestic and sexual violence – is fully
accessible through the website (see below). It can be used both by individual men as
well as representatives from government, NGOs, CBOs and community groups who
work with men and women to address issues of gender-based violence and
HIV/AIDS. A particular feature of the campaign website is the easily accessible,
precisely targeted, practical advice (action sheets) it offers in five languages, to
sports coaches, fathers, religious leaders, teachers and youth respectively.
– Advocacy and public mobilization for policy change and effective implementation
of policies against VAW.
– Capacity-building for partner organizations and institutions who are active in the
One Man Can Campaign, especially in terms of networking and coalition-building.
Formative Research:
The One Man Can Campaign relied on a range of research methods to determine its
content and design. To decide on the content of the action sheets, Sonke reviewed
existing materials that had been developed elsewhere. Focus group discussions
with survivors of violence, faith-based leaders, teachers, sports coaches, youth and
adult men were held. Sonke also carried out a number of street surveys, stopping men
in shopping malls, restaurants, barber shops and bus stations to find out how they
understood the problem of men's violence against women and what they would be
willing to do about it. This formative research indicated that men and boys were
concerned about domestic and sexual violence but that they often did not know how to
act against it. To come up with the look of the campaign, Sonke worked with a youth
advisory team and tested different logos on the streets of Cape Town and
Johannesburg with 120 men and women.
Impact Evaluation: Results
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Campaigns December 2011