Campaigns to End Violence against Women and Girls - Virtual ...

constraints abusive situation, such as a man physically threatening a woman on a
train and wants to intervene, but cannot physically get to the parties
involved.
See the section on Situation analysis under Campaign Planning in this
Media
Framing
module for advice on data collection.
This refers to important outcomes for campaigns that aim to affect how
the media portrays, i.e. frames certain issues. Content analysis, i.e. the
analysis of what is written, said or depicted according to guiding
questions relevant to the campaign, is the most common way to explore
media framing.
For example, guiding questions to assess the way in which media
portrays rape may include: Does the text or image unambiguously
present rape as a crime? Are there any elements in the text or image
that suggest the rape survivor’s behaviour justified rape (“victimblaming”)?
Indicators in institutional change campaigns
Law and policy change, and change in the implementation or enforcement of laws and
policies, can be measured by asking whether the desired law or policy outcome has
been produced and implemented. Sample questions include:
� Has a new or changed law or policy been elaborated and publicized?
� Is it being implemented by those responsible, e.g. are institutions offering the
services provided for in the new policy?
� Is it effectively enforced, e.g. do judges base their judgments on the new law?
Progress indicators may include: (Adapted from Chapman, J. & Wameyo, A., 2001.
Monitoring and Evaluating Advocacy: A Scoping Study, ActionAid).
� Increased dialogue on the campaign issue among the target audience
� Raised profile of the campaign issue in political debate and in the media
� Changed opinion (whose?)
� Changed rhetoric (public/private)
� Change in written publications
Tools for defining indicators
� Violence Against Women and Girls. A Compendium of Monitoring and Evaluation
Indicators (Bloom, S./USAID, 2008).
� Measuring Violence-Related Attitudes, Behaviours, and Influences Among
Youths: A Compendium of Assessment Tools (Dahlberg et al./National Center for
Injury Prevention and Control, Centers for Disease Control and Prevention,
2005).
� Measuring Intimate Partner Violence Victimization and Perpetration: A
Compendium of Assessment Tools (Thompson et al./Centers for Disease Control
and Prevention, National Center for Injury Prevention and Control, 2006).
7.6 DATA COLLECTION
OVERVIEW
The indicators used determine to a great extent the data that must be collected. Data
can be collected in comprehensive surveys or, more commonly, by applying
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Campaigns December 2011