Campaigns to End Violence against Women and Girls - Virtual ...

efficient management of funding and other resources is a key determinant in the
scope of a campaign.
ESSENTIAL CHECKLIST: Even if immediate action is required, you should answer the
following questions – or determine which of them you have no answers for – before
starting a campaign:
– What is the problem you want to address (identifying the campaign issue)?
– What is known about the problem, its causes and the context (research)?
– What needs to be changed and how (theory of change: goal, assumptions,
strategy, desired outcomes among the target groups)?
– Who needs to be influenced, to do what – and why (target audiences, message)?
– What are your resources, such as people, skills, contacts, time and money (internal
analysis)?
– What are your opportunities and threats/risks (external analysis)?
– What are your entry points and potential allies?
– What are the most effective activities to influence your target audiences – who will
have to do what, where and when?
– How will you manage the campaign - How will you assign responsibility for
implementing activities according to the strengths of participants?
– How will you test your messages, tactics and tools?
– How will you cover costs (fundraising, campaign finances)?
– How will you monitor and evaluate campaign activities, outcomes and context?
This list enables you to decide what to do depending on what you know and what you do
not know, and what focus and scope your campaign can take with the knowledge and
resources available.
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Campaigns December 2011