Campaigns to End Violence against Women and Girls - Virtual ...

- What are your policy recommendations to address your campaigns issue ? Why do
you choose these recommendations (criteria)?
- What outcomes will your alternative policy produce? How do you know the
alternatives you propose will work? Cite evidence.
- How can your recommendations be translated into practice? Outline an
implementation strategy.
- How can constraints and potential resistance be overcome?
An effective way to share the result of the analysis with the campaign audience is a
policy brief.
Tools:
If part of the research is monitoring or assessing the status of implementation of
policies, a checklist is available at Programming Essentials.
The One World Trust offers a host of time-tested practical tools – checklists, step-by-
step guidance through common methods for participatory planning and evaluation. Its
website Accountability for Policy Research has an innovative, user-friendly search
function.
“PESTEL” ANALYSIS
PESTEL (or PESTLE) is a strategic planning tool to scan the context of the campaign. It
examines political, economic, social, technological, environmental and legal external
factors likely to have a bearing on the campaign. When examining the different factors, it
is important to bear in mind that women and men, girls and boys may be affected
differently by different aspects and at different levels.
Practical Instructions for PESTEL Analysis
Political factors pertain to the political life in your context, at the levels relevant to your
campaign. For example, is there a risk that ultra-conservative politicians opposing
women’s rights gain a strong voice in national parliament? Or, are there opportunities to
overcome resistance from local decision-makers by winning support from national or
international political forces?
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Campaigns December 2011