Campaigns to End Violence against Women and Girls - Virtual ...

hesitate to talk about it. Surveys must be carefully designed to account for the sensitivity
of the issue.
Examples: As part of the formative part of its monitoring and evaluation framework, a
baseline survey was conducted in the Bell Bajao campaign in India to gather statespecific
information on gender-based violence, domestic violence, women’s rights and
related legal provisions (Protection of Women from Domestic Violence Act). In addition,
the baseline recorded the target audience’s media habits, and the information sources
they used and preferred. Secondary data sources were also used eg. from the WHO
and the National Family Health Survey in India.
Read the campaign Baseline Survey on Domestic Violence and HIV/AIDS.
The International Center for Research on Women and Instituto Promundo Men
and Gender Equality Policy Project, launched in 2007 aims to enhance the body of
knowledge on how policies can encourage men and boys to participate in promoting
gender equality and ending violence against women. To determine the baseline
attitudes, knowledge and practices of men and women, the International Men and
Gender Equality Survey (IMAGES) was developed - a standardized population-based
questionnaire administered by using a mobile touch pad, where respondents are asked
a question verbally and then are asked to press a color on the screen to indicate their
response. This method does not require the participant to be literate and maintains the
praticipant’s anonymity and confidentiality. The men’s questionnaire is available in
English and Portuguese. The women’s questionnaire is available in English and
Portuguese.
Additional guidance: The section on Baseline Assessment in the Programming
Essentials Module provides detailed information on baseline data collection and further
resources.
Tools and Sample Baseline Surveys:
� Baseline Surveys on Social and Institutional Tolerance of Gender-based
Violence in Colombia (Spanish) – These baseline survey instruments were
developed under the auspices of the multi-sector programme on gender-based
violence in Colombia, incorporating elements that are comparable with some of the
aspects of both the WHO Multi-country Study and the International Men and Gender
Equality Survey (see below).
� Violence Against Women Survey Guides, Madagascar, USAID/Women’s Legal
Rights Initiative, 2004 (in French) – This resource is for practitioners and researchers
working on violence against women. The guides comprise six different qualitative
surveys for women and men of different ages and relationship status as well as a
survey pre-selection form.
� International Men and Gender Equality Survey (IMAGES), International Center for
Research on Women and Instituto Promundo, 2010 (in English and Portuguese) –
This survey was developed to strengthen understanding of men’s behaviours and
attitudes, and changes in those attitudes and behaviours. The ultimate goal of the
survey is to inform, drive and monitor policy development to promote gender equality
by engaging men and women in such policies.
� A Guide to Developing Knowledge, Attitude and Practice Surveys, World Health
Organization/Stop TB Partnership, 2008 – This comprehensive manual produced by
the World Health Organization in cooperation with the Stop TB Partnership provides
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Campaigns December 2011