Campaigns to End Violence against Women and Girls - Virtual ...

Seeking feedback from others should happen at all stages of the campaign, including
planning and preparation. Campaign messages and ideas for action should be
discussed with people who know nothing about the campaign, but who are part of or
familiar with the target audience. Once the campaign is launched, informing others and
gathering feedback remains essential to verify whether the strategy works. Feedback
from outsiders should be incorporated in campaign monitoring and evaluation. It may be
a good idea to establish a permanent “sounding board” of outsiders to the campaign
who can be consulted regularly to test new ideas.
5. CAMPAIGN IMPLEMENTATION
5.1 DO’S AND DON’TS
DO
� Monitor the campaign activities, their outcomes, and relevant changes in the internal
and external contexts.
� Refer to the strategy and action plans at regular intervals, and whenever new
opportunities or risks appear.
� Maintain the information flow within the campaign team or alliance, e.g. through
systematic briefings and debriefings before and after campaign events.
� Ensure a continuous process of formal and informal consultation and
feedback to keep all participants engaged, and limit potential conflict.
� Ensure that ethical rules are understood and adhered to by all participants in the
campaign.
� Keep an open mind and keep reflecting on the changing external environment, both
in terms of opportunities and threats.
� React swiftly to any changes, both external and internal to the campaign,
according to agreed procedures and with the campaign goals in mind.
DON’T
� Lose sight of the campaign strategy and action plans, or neglect regular monitoring.
� Insist on implementing plans that have proven ineffective.
� Modify plans, e.g. when new opportunities appear, without examining the likely
benefits and challenges to achieving the campaign goal, outcomes and objectives.
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Campaigns December 2011