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Source: Human Factors International, 2001.<br />

4.3.6 Video<br />

The ability to deliver video over the Web is a key component to iTV experiences<br />

based on a PC platform such as the Microsoft Media Center. However, video is the most<br />

challenging content to deliver via the Web, as one second of uncompressed NTSC<br />

requires approximately 27 megabytes of disk storage space (Lynch & Horton, 2002).<br />

The Moving Pictures Expert Group [MPEG] (http://www.chiariglione.org/mpeg)<br />

has defined a range of different video compression standards for different purposes. The<br />

MPEG standards are all about interoperability. In particular, MPEG4 is a standard<br />

designed especially for Internet streaming and synchronized multimedia. According to<br />

Bouthillier, MPEG4 is a “container for all kinds of media objects (images, text, video,<br />

animation, interactive elements like buttons and imagemaps, etc) and a way to<br />

choreograph them into a synchronized, interactive presentation” (2004). Therefore,<br />

MPEG4 is particularly useful for iTV applications that provide synchronous content such<br />

as timed overlays and on-screen prompts.<br />

The MPEG4 standard is designed to work well across a range of bandwidths.<br />

MPEG4 also defines standard ways to represent virtually any unit of sound, video, or<br />

multimedia content – called “media objects” – which can be recorded with a camera or<br />

created by a computer. These objects can then be manipulated in a variety of ways by the<br />

broadcaster or the viewer (Gawlinski, 2003).<br />

4.3.7 World Wide Web Consortium (W3C)<br />

The W3C (http://www.w3.org) is a consortium that produces standards for the<br />

World Wide Web. The W3C develops interoperable technologies (specifications,<br />

guidelines, software, and tools) with the goal of leading the Web to its full potential.<br />

98

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