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own content in ways similar to this, the more dynamic communities will evolve around<br />

these activities: “The tools and the opportunity for artistic creation have long existed, but<br />

are not used as often as they could be. The missing ingredient that the net contributes is<br />

audience... Having an audience motivates creation” (Bruckman, 1995).<br />

Figure 5.17 Extreme Rides Rating System<br />

As we discussed in chapter three, reality programming works extremely well for<br />

convening an audience due to the contest and game-like aspects of the genre. In the<br />

example from Celebrity Mole: Yucatan illustrated by Figure 5.18, viewers at home can<br />

vote on which celebrity they think the mole is via the Mole-O-Meter and compare their<br />

perceptiveness with hundreds or thousands of other viewers around the country instantly.<br />

Figure 5.18 Celebrity Mole: Yucatan Voting<br />

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