INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...

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A common pitfall in utilizing polling functions is to ask questions that trivialize the content in the program or that distract the viewers instead of bringing them deeper into the world of the show. Figure 5.19 provides an example of a poll question that trivializes the content of the program at hand. Figure 5.19 Life 360 Poll With two-way communication and the ability to tabulate data in order to provide nearly instantaneous feedback, viewers at home are feeling more connected to other viewers than ever. In addition, users are also becoming creators of content. Successful iTV programming can leverage these new possibilities of expressive communication to convene larger, more loyal viewing communities than ever before. Principle: Promote iTV In the U.K., where interactive television programming has enjoyed the most success, the BBC and Sky run numerous promotional campaigns to make users aware of iTV services. For example, Sky’s creative agency developed the “Lil’ Red Button Man” character to embody the “Red Button” that activates interactivity on remote controls: 141
In the first of a series of on-air executions Lil’ Red struts around to music composed by Goldbug, who had chart topping hits in the early nineties. Wearing a ‘Touch Me’ t-shirt, Lil’ Red incites Sky digital viewers to press the red button on their remote control, when watching a Sky channel - demonstrating that interactive TV is a fun and easy to use addition to the viewing experience (Broadband Bananas). Sky’s “Lil’ Red Button Man” was promoted across Sky’s channels during advertising breaks to get viewers to use the interactive services on the Sky platform. Figure 5.20 depicts a promotion for Sky’s Customer Channel interactive service. (a) (b) Figure 5.20 Lil’ Red Button Man (a) and (b) Likewise, the BBC provides viewers with promotions and instructions on utilizing interactive features, often utilizing program hosts familiar to viewers to explain how to act. In the example illustrated by Figure 5.21, the BBC’s Wimbledon 2002 promotion was shown across the BBC channels, highlighting the interactive services available during Wimbledon 2002 to all digital homes in the U.K. 142
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INTERACTION DESIGN PRINCIPLES FOR I
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ACKNOWLEDGMENTS This thesis would n
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2.3.3 Constraints 2.4 Electronic /
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4.2 Designing for Television 4.2.1
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Table 1.1 Table 1.2 Table 1.3 Table
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Figure 2.6 Figure 2.7 Figure 2.8 Fi
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Figure 5.4 Figure 5.5 Figure 5.6 Fi
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Figure 5.36 Figure 5.37 Figure 5.38
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SUMMARY Interactive television (iTV
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However, it is clear that televisio
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looking closely at existing designs
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For viewers with analog television
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Figure 1.3 Percent of Households wi
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interact with television shows by u
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New Media usage is dominated by 18
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Figure 1.6 Winky Dink and You The o
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1.4.1 BBC Interactive Figure 1.7 In
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1.4.2 Additional Examples Many othe
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Table 1.6 (continued). Greece Local
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Table 1.6 (continued). New Zealand
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using a combination of visual cultu
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CHAPTER 2 BROAD CATEGORIES OF ITV P
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Table 2.1 Categorization of iTV by
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capable of storing an enormous amou
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(c) Figure 2.2 Examples of Comcast
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(c) (d) Figure 2.3 Examples of Gems
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users to send email, chat, and surf
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2.6 WEB-BASED SYNCHRONOUS (TWO-SCRE
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interactive or enhanced content on
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they allow for greater versatility,
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Networks have also used wireless de
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The American Film Institute’s enh
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game consoles with televisions and
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Interactivity must be tied to origi
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CHAPTER 3 BROAD CATEGORIES OF ITV P
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information about the topic at hand
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said they would do so again in the
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3.2.1 Representative Example in Spo
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(a) (b) Figure 3.3 Test the Nation
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interactive TV betting service tota
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application was also available on t
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the ABC telecast throughout the eve
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platforms. The navigation is timeli
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3.7 SHOPPING Shopping, or purchasin
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- and as close to the regular exper
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CNN Crossfire, broadcast in front o
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Dramas may need to operate under a
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The participatory aspect of many pr
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4.1.1 Grid-Based Design Grid-based
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The Law of Similarity. Elements tha
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more visually pleasing, but can hel
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Figure 4.3 TV Aspect Ratios Althoug
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and graphics-safe areas for designi
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Page 111 and 112: specification. OCAP is intended to
Page 113 and 114: pages. Web applications that exceed
Page 115 and 116: Source: Human Factors International
Page 117 and 118: working on a computer is not a soli
Page 119 and 120: media, among others. Figure 4.9 pro
Page 121 and 122: MSN TV 2, which Microsoft rolled ou
Page 123 and 124: with a handheld remote control from
Page 125 and 126: Table 4.2 outlines some of the diff
Page 127 and 128: should be designed with the televis
Page 129 and 130: Pages that appear in series, one af
Page 131 and 132: CHAPTER 5 PRINCIPLES OF INTERACTION
Page 133 and 134: through… The computer’s spatial
Page 135 and 136: medium. The current state of this e
Page 137 and 138: through the different elements offe
Page 139 and 140: y the wider context of the program
Page 141 and 142: History IQ focused on keeping the i
Page 143 and 144: een programs that were still in dev
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Page 147 and 148: context where the learner is consci
Page 149 and 150: viewing experiences so that each vi
Page 151 and 152: (a) (b) Figure 5.10 TiVo WishList (
Page 153 and 154: e voted off the island. In both cas
Page 155 and 156: them so conducive to iTV programmin
Page 157: own content in ways similar to this
Page 161 and 162: Jakob Nielsen notes that users are
Page 163 and 164: (a) (b) Figure 5.22 TV411 Interface
Page 165 and 166: Figure 5.25 Life 360 Competing Elem
Page 167 and 168: (a) (b) (c) (d) Figure 5.28 Example
Page 169 and 170: epresentative of the red button tha
Page 171 and 172: Lamont brings up compelling advanta
Page 173 and 174: lower right-hand areas are privileg
Page 175 and 176: 5.4 NAVIGATION Navigation pertains
Page 177 and 178: Figure 5.35 New Americans Orientati
Page 179 and 180: Figure 5.37 Test the Nation User In
Page 181 and 182: applications based on the televisio
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Page 185 and 186: In Robert Miller’s classic user r
Page 187 and 188: ecycling bin from Windows, that sta
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Page 191 and 192: Figure 5.46 Examples of Mobile Inte
Page 193 and 194: CHAPTER 6 CONCLUSIONS AND FUTURE DI
Page 195 and 196: Figure 6.2 Convergence of Entertain
Page 197 and 198: (a) Figure 6.3 Examples of MTV Hija
Page 199 and 200: television producers to create show
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Page 203 and 204: Sheri Lamont, who has practiced and
Page 205 and 206: ecognition of outstanding achieveme
Page 207 and 208: REFERENCES Adams, M., Anand, P. & F
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Halle, T. (2003). Standards for int
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Norman, D. (2004) Emotional design:
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Thurrott, P. (2004, October 12). Wi
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BROADBAND A network capable of deli
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MEDIA CENTER Media centers, or PC T
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which a television and a personal c
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