INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...

In the first of a series of on-air executions Lil’ Red struts around to music
composed by Goldbug, who had chart topping hits in the early nineties. Wearing a
‘Touch Me’ t-shirt, Lil’ Red incites Sky digital viewers to press the red button on
their remote control, when watching a Sky channel - demonstrating that
interactive TV is a fun and easy to use addition to the viewing experience
(Broadband Bananas).
Sky’s “Lil’ Red Button Man” was promoted across Sky’s channels during
advertising breaks to get viewers to use the interactive services on the Sky platform.
Figure 5.20 depicts a promotion for Sky’s Customer Channel interactive service.
(a) (b)
Figure 5.20 Lil’ Red Button Man (a) and (b)
Likewise, the BBC provides viewers with promotions and instructions on utilizing
interactive features, often utilizing program hosts familiar to viewers to explain how to
act. In the example illustrated by Figure 5.21, the BBC’s Wimbledon 2002 promotion
was shown across the BBC channels, highlighting the interactive services available
during Wimbledon 2002 to all digital homes in the U.K.
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