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INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...

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(a) (b)<br />

(c) (d)<br />

Figure 5.28 Examples of “Frank Lloyd Wright” Interface (a), (b), (c), and (d)<br />

In the U.K., the BBC has created a brand for its interactive TV service, BBCi,<br />

with a consistent logo and navigational elements that are not only present throughout a<br />

single enhanced program but across all of their interactive programming. This<br />

consistency is achieved in part through the usage of a single font, Tiresias, developed<br />

specifically for television and adopted by the UK Digital Television Group as the resident<br />

font for iTV. The visual consistency established by the BBC, along with predictable<br />

navigational elements throughout a wide array of iTV applications, builds a familiar<br />

expectation with its viewers. Figure 5.29 illustrates examples of this visual branding.<br />

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