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Table 1.6 (continued).<br />

Greece<br />

Localised Eurosport News on Nova<br />

Platform: OpenTV<br />

This enhancement to the Eurosport News<br />

channel superimposes localized content over<br />

the English text that is transmitted on<br />

Eurosport News’ Pan-European feed. The<br />

application launches in the background shortly<br />

after switching to the channel and places a<br />

Greek language ticker and news headlines<br />

window over the English language text. This<br />

provides a highly cost effective way of<br />

regionalizing the news service beyond the<br />

simple addition of a localized soundtrack.<br />

Once loaded, the viewer is able to toggle<br />

between English and Greek text by pressing<br />

the OK button.<br />

Middle East<br />

Arab Radio & Television World Cup Demo<br />

Platform: OpenTV<br />

The World Cup interactive TV service<br />

includes a multi-screen video mosaic featuring<br />

highlights. The rest of the application provides<br />

detailed statistics on the players and the match<br />

- with regularly updated news and information<br />

being supplied by Reuters.<br />

Turkey<br />

Digiturk World Cup Service<br />

Platform: OpenTV<br />

The service features dynamic news content<br />

provided by Reuters, information on Turkey’s<br />

World Cup performance, match schedules,<br />

and World Cup information. The results<br />

section allows viewers to track the scores of<br />

each team in each group.<br />

20

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