INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...
INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...
INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...
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In the summer of 2004, the BBC’S interactive coverage of the Olympics drew a<br />
record 6.13 million viewers who utilized the service by pressing the “red button.” The<br />
interactive multistream coverage allowed an extra four sports to be watched. BBC Sport’s<br />
Andrew Thompson, Head of New Media, Sports News and Development, said: “The<br />
Olympics are perfect for interactive television because there are so many events<br />
happening at the same time… Before we had interactive option, hundreds of hours of<br />
footage disappeared down a black hole. But now with interactive television they can<br />
enjoy the Games wherever and however they want” (BBC Press Release, 2004).<br />
The previous record for the BBC was during 2004’s Wimbledon, when 4.1 million<br />
people utilized interactive services for one minute or more.<br />
Thompson’s remark speaks directly to the depth of information inherent to<br />
sporting events. Multistreaming is an effective iTV method for leveraging this content;<br />
not only does it provide a channel for those hundreds of hours of extra footage, but more<br />
importantly, it provides viewers with a more satisfying viewing experience by allowing<br />
them to have greater control over what they want to watch.<br />
The competition that drives sporting events is an element that participants and<br />
spectators alike revel in. It is this element that also forms a community around each<br />
event. In the U.S., where multistreaming is not yet a common offering for iTV, much has<br />
been done to leverage the competition and community elements of sporting events for<br />
interactive television.<br />
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