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Figure 3.12 iTalk on The Interactive Channel<br />

The rise of the political talk show genre on cable TV during the mid-1990s<br />

cleverly tapped into populist political rhetoric through an emphasis on interactive<br />

technologies. The prominent display of viewer faxes and e-mails and remote video<br />

conferences provided a new relationship to the audience as well as a more vivid<br />

presentational style (Rose, 2003). As we see from the example below, these tactics still<br />

work.<br />

3.8.1 Representative Example in Talk Shows: CNN Crossfire Interactive<br />

Network: CNN<br />

Platform: Two-screen synchronous<br />

Figure 3.13 CNN Crossfire<br />

73

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