INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...

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convention when users are interacting with a program, so that they never feel removed from the primary content itself. Figure 5.41 Queer Eye for the Straight Guy Navigation Model Figure 5.42 Woodrow Wilson Navigation Model Some evidence exists that the “less clicking, more watching” interactive model may work better for cultural applications than entertainment or game-like genres. For example, research shows that for some cultural entertainment experiences on the Web, a more passive experience results in higher levels of perceived entertainment and engagement (Karat, Pinhanez, Karat, Arora, & Vergo, 2001). According to the 165
esearchers, “In many ways, the participants in our research seemed to lean toward defining an entertaining Web experience as something closer to traditional TV, but enriched by the opportunity to explore and find related information” (2001). In general, however, the depth of an interface can adversely hamper a user’s navigating through it. Limiting the number of clicks and movement away from the primary content increases the pace of interaction, keeps the user’s level of attention, and provides a more satisfying interactive experience overall. Principle: Always offer an exit option For iTV applications in which the interactive component covers up part of the screen or reduces the video screen size, the screen should always offer a way of letting the viewer exit, even though they opted in to the interactive component to begin with. In many cases, this means that the enhanced elements will disappear, allowing viewers to watch the program at full screen. Applications without this option are likely to annoy viewers who do not wish to interact. Similarly, on mobile platforms, users should always have an option to opt out. In Figure 5.43 (a), the “Full screen” button on the bottom left- hand corner of the screen allows users to opt out of the enhanced version of the program at any time. Likewise, in Figure 5.43 (b), the “Exit to TV” button on the bottom left-hand corner of the screen allows users to return to the television full screen, exiting the interactive component. 166
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INTERACTION DESIGN PRINCIPLES FOR I
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ACKNOWLEDGMENTS This thesis would n
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2.3.3 Constraints 2.4 Electronic /
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4.2 Designing for Television 4.2.1
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Table 1.1 Table 1.2 Table 1.3 Table
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Figure 2.6 Figure 2.7 Figure 2.8 Fi
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Figure 5.4 Figure 5.5 Figure 5.6 Fi
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Figure 5.36 Figure 5.37 Figure 5.38
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SUMMARY Interactive television (iTV
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However, it is clear that televisio
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looking closely at existing designs
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For viewers with analog television
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Figure 1.3 Percent of Households wi
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interact with television shows by u
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New Media usage is dominated by 18
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Figure 1.6 Winky Dink and You The o
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1.4.1 BBC Interactive Figure 1.7 In
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1.4.2 Additional Examples Many othe
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Table 1.6 (continued). Greece Local
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Table 1.6 (continued). New Zealand
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using a combination of visual cultu
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CHAPTER 2 BROAD CATEGORIES OF ITV P
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Table 2.1 Categorization of iTV by
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capable of storing an enormous amou
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(c) Figure 2.2 Examples of Comcast
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(c) (d) Figure 2.3 Examples of Gems
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users to send email, chat, and surf
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2.6 WEB-BASED SYNCHRONOUS (TWO-SCRE
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interactive or enhanced content on
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they allow for greater versatility,
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Networks have also used wireless de
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The American Film Institute’s enh
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game consoles with televisions and
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Interactivity must be tied to origi
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CHAPTER 3 BROAD CATEGORIES OF ITV P
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information about the topic at hand
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said they would do so again in the
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3.2.1 Representative Example in Spo
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(a) (b) Figure 3.3 Test the Nation
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interactive TV betting service tota
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application was also available on t
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the ABC telecast throughout the eve
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platforms. The navigation is timeli
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3.7 SHOPPING Shopping, or purchasin
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- and as close to the regular exper
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CNN Crossfire, broadcast in front o
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Dramas may need to operate under a
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The participatory aspect of many pr
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4.1.1 Grid-Based Design Grid-based
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The Law of Similarity. Elements tha
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more visually pleasing, but can hel
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Figure 4.3 TV Aspect Ratios Althoug
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and graphics-safe areas for designi
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4.2.4 Line Width The image on a tel
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shapes, to make similar letters dis
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specification. OCAP is intended to
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pages. Web applications that exceed
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Source: Human Factors International
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working on a computer is not a soli
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media, among others. Figure 4.9 pro
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MSN TV 2, which Microsoft rolled ou
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with a handheld remote control from
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Table 4.2 outlines some of the diff
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should be designed with the televis
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Pages that appear in series, one af
Page 131 and 132: CHAPTER 5 PRINCIPLES OF INTERACTION
Page 133 and 134: through… The computer’s spatial
Page 135 and 136: medium. The current state of this e
Page 137 and 138: through the different elements offe
Page 139 and 140: y the wider context of the program
Page 141 and 142: History IQ focused on keeping the i
Page 143 and 144: een programs that were still in dev
Page 145 and 146: features of a DVD immediately after
Page 147 and 148: context where the learner is consci
Page 149 and 150: viewing experiences so that each vi
Page 151 and 152: (a) (b) Figure 5.10 TiVo WishList (
Page 153 and 154: e voted off the island. In both cas
Page 155 and 156: them so conducive to iTV programmin
Page 157 and 158: own content in ways similar to this
Page 159 and 160: In the first of a series of on-air
Page 161 and 162: Jakob Nielsen notes that users are
Page 163 and 164: (a) (b) Figure 5.22 TV411 Interface
Page 165 and 166: Figure 5.25 Life 360 Competing Elem
Page 167 and 168: (a) (b) (c) (d) Figure 5.28 Example
Page 169 and 170: epresentative of the red button tha
Page 171 and 172: Lamont brings up compelling advanta
Page 173 and 174: lower right-hand areas are privileg
Page 175 and 176: 5.4 NAVIGATION Navigation pertains
Page 177 and 178: Figure 5.35 New Americans Orientati
Page 179 and 180: Figure 5.37 Test the Nation User In
Page 181: applications based on the televisio
Page 185 and 186: In Robert Miller’s classic user r
Page 187 and 188: ecycling bin from Windows, that sta
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Page 191 and 192: Figure 5.46 Examples of Mobile Inte
Page 193 and 194: CHAPTER 6 CONCLUSIONS AND FUTURE DI
Page 195 and 196: Figure 6.2 Convergence of Entertain
Page 197 and 198: (a) Figure 6.3 Examples of MTV Hija
Page 199 and 200: television producers to create show
Page 201 and 202: user-centered design, incorporates
Page 203 and 204: Sheri Lamont, who has practiced and
Page 205 and 206: ecognition of outstanding achieveme
Page 207 and 208: REFERENCES Adams, M., Anand, P. & F
Page 209 and 210: Halle, T. (2003). Standards for int
Page 211 and 212: Norman, D. (2004) Emotional design:
Page 213 and 214: Thurrott, P. (2004, October 12). Wi
Page 215 and 216: BROADBAND A network capable of deli
Page 217 and 218: MEDIA CENTER Media centers, or PC T
Page 219: which a television and a personal c
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