INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...

Figure 1.6 Winky Dink and You
The original run of Winky Dink and You lasted for four years. During that time,
over two million Winky Dink kits were sold. In 1957, CBS cancelled the show due to
parents’ complaints that their children were drawing directly onto the television screen
instead of using the acetate (Adams, Anand & Fox, 2001). In 1969, however, the show
returned to air with 64 new episodes and a new kit.
Since Winky Dink and You first aired in 1953, the proliferation of digital
technologies, advances in broadband, digital television, set-top boxes, and mobile and
wireless technologies have continued to transform the media use habits of consumers and
have all paved the way for interactive television to take off in the United States.
Table 1.5 presents brief history of interactive television from the days of Winky
Dink through today follows, courtesy of the Interactive Television Alliance.
1.4 ITV IN THE U.S. VS. ABROAD
As a new convergent medium, standards for iTV programming and interaction
remain largely undefined in the United States. In many European countries, however,
particularly in the U.K., iTV programming is much more prevalent, structured, and
successful. Figure 1.7 provides an overview of iTV user demographics in various
European countries.
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