INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...

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interactive gaming revenues were expected to reach $15.4 billion in 2005 (Kingsford- Smith, 2003). Figure 3.4 TVG Interactive In early 2005, the Gemstar-TV Guide-owned horseracing channel, TVG Network, launched an interactive TV channel (see Figure 3.4), marking the first time that iTV gambling has been offered in the United States. Prior to launching its iTV channel, TVG’s Web- and phone-based wagering services processed over $300 million in wagers in 2004, up 42% from the previous year (Swedlow, 2005c). With its new channel, TVG Interactive allows viewers to access horseracing news and results, live odds, information on probable payoffs, picks and handicapping information, and reports on race conditions. More importantly, in states where it is legal, TVG Interactive allows viewers to place pari-mutuel bets on races using their TVG wagering account and remote control (Swedlow, 2005c). According to Tracy Swedlow, such services have already proven highly lucrative in the U.K. For example, during the second half of 2004, revenues from BSkyB’s SkyBet 61
interactive TV betting service totaled £118 million, up £27 million from the comparable period (2005). 3.3.1 Representative Example in Entertainment: American Idol Network: Fox Platform: Mobile (a) Figure 3.5 American Idol (a) and (b) In the U.S., the most successful example of iTV programming for an entertainment program remains FOX’s American Idol, in which viewers can vote for their favorite contestants by dialing in to a toll-free number or by sending a text message via their mobile devices (see Figure 3.5). The winner of the contest is, in fact, ultimately determined by viewer participation in the show. Though the interaction model is extraordinarily simple, the show continues to draw record numbers of people throughout its multiple seasons. As reported in chapter one, more than 7.5 million American Idol- related text messages were sent by AT&T Wireless customers during the 2003 season. 62 (b)
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INTERACTION DESIGN PRINCIPLES FOR I
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ACKNOWLEDGMENTS This thesis would n
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2.3.3 Constraints 2.4 Electronic /
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4.2 Designing for Television 4.2.1
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Table 1.1 Table 1.2 Table 1.3 Table
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Figure 2.6 Figure 2.7 Figure 2.8 Fi
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Figure 5.4 Figure 5.5 Figure 5.6 Fi
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Figure 5.36 Figure 5.37 Figure 5.38
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SUMMARY Interactive television (iTV
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However, it is clear that televisio
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looking closely at existing designs
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For viewers with analog television
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Figure 1.3 Percent of Households wi
Page 27 and 28: interact with television shows by u
Page 29 and 30: New Media usage is dominated by 18
Page 31 and 32: Figure 1.6 Winky Dink and You The o
Page 33 and 34: 1.4.1 BBC Interactive Figure 1.7 In
Page 35 and 36: 1.4.2 Additional Examples Many othe
Page 37 and 38: Table 1.6 (continued). Greece Local
Page 39 and 40: Table 1.6 (continued). New Zealand
Page 41 and 42: using a combination of visual cultu
Page 43 and 44: CHAPTER 2 BROAD CATEGORIES OF ITV P
Page 45 and 46: Table 2.1 Categorization of iTV by
Page 47 and 48: capable of storing an enormous amou
Page 49 and 50: (c) Figure 2.2 Examples of Comcast
Page 51 and 52: (c) (d) Figure 2.3 Examples of Gems
Page 53 and 54: users to send email, chat, and surf
Page 55 and 56: 2.6 WEB-BASED SYNCHRONOUS (TWO-SCRE
Page 57 and 58: interactive or enhanced content on
Page 59 and 60: they allow for greater versatility,
Page 61 and 62: Networks have also used wireless de
Page 63 and 64: The American Film Institute’s enh
Page 65 and 66: game consoles with televisions and
Page 67 and 68: Interactivity must be tied to origi
Page 69 and 70: CHAPTER 3 BROAD CATEGORIES OF ITV P
Page 71 and 72: information about the topic at hand
Page 73 and 74: said they would do so again in the
Page 75 and 76: 3.2.1 Representative Example in Spo
Page 77: (a) (b) Figure 3.3 Test the Nation
Page 81 and 82: application was also available on t
Page 83 and 84: the ABC telecast throughout the eve
Page 85 and 86: platforms. The navigation is timeli
Page 87 and 88: 3.7 SHOPPING Shopping, or purchasin
Page 89 and 90: - and as close to the regular exper
Page 91 and 92: CNN Crossfire, broadcast in front o
Page 93 and 94: Dramas may need to operate under a
Page 95 and 96: The participatory aspect of many pr
Page 97 and 98: 4.1.1 Grid-Based Design Grid-based
Page 99 and 100: The Law of Similarity. Elements tha
Page 101 and 102: more visually pleasing, but can hel
Page 103 and 104: Figure 4.3 TV Aspect Ratios Althoug
Page 105 and 106: and graphics-safe areas for designi
Page 107 and 108: 4.2.4 Line Width The image on a tel
Page 109 and 110: shapes, to make similar letters dis
Page 111 and 112: specification. OCAP is intended to
Page 113 and 114: pages. Web applications that exceed
Page 115 and 116: Source: Human Factors International
Page 117 and 118: working on a computer is not a soli
Page 119 and 120: media, among others. Figure 4.9 pro
Page 121 and 122: MSN TV 2, which Microsoft rolled ou
Page 123 and 124: with a handheld remote control from
Page 125 and 126: Table 4.2 outlines some of the diff
Page 127 and 128: should be designed with the televis
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Pages that appear in series, one af
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CHAPTER 5 PRINCIPLES OF INTERACTION
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through… The computer’s spatial
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medium. The current state of this e
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through the different elements offe
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y the wider context of the program
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History IQ focused on keeping the i
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een programs that were still in dev
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features of a DVD immediately after
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context where the learner is consci
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viewing experiences so that each vi
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(a) (b) Figure 5.10 TiVo WishList (
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e voted off the island. In both cas
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them so conducive to iTV programmin
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own content in ways similar to this
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In the first of a series of on-air
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Jakob Nielsen notes that users are
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(a) (b) Figure 5.22 TV411 Interface
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Figure 5.25 Life 360 Competing Elem
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(a) (b) (c) (d) Figure 5.28 Example
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epresentative of the red button tha
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Lamont brings up compelling advanta
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lower right-hand areas are privileg
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5.4 NAVIGATION Navigation pertains
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Figure 5.35 New Americans Orientati
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Figure 5.37 Test the Nation User In
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applications based on the televisio
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esearchers, “In many ways, the pa
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In Robert Miller’s classic user r
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ecycling bin from Windows, that sta
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importance (see chapter three). In
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Figure 5.46 Examples of Mobile Inte
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CHAPTER 6 CONCLUSIONS AND FUTURE DI
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Figure 6.2 Convergence of Entertain
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(a) Figure 6.3 Examples of MTV Hija
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television producers to create show
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user-centered design, incorporates
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Sheri Lamont, who has practiced and
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ecognition of outstanding achieveme
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REFERENCES Adams, M., Anand, P. & F
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Halle, T. (2003). Standards for int
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Norman, D. (2004) Emotional design:
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Thurrott, P. (2004, October 12). Wi
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BROADBAND A network capable of deli
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MEDIA CENTER Media centers, or PC T
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which a television and a personal c
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