INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...

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Principle: Teach viewers how to interact Swann predicts that in the near future, companies invested in iTV will need to launch massive marketing and public relation campaigns to educate the public about how to use iTV: “The campaigns will be designed to convince consumers that ITV features will make their lives more convenient and more fun. The marketing effort will be pivotal to persuading Americans – most of whom still have trouble even setting the clock on their VCRs – to give new products and services a try. Companies that fail to understand the need for this education campaign will come up short and become high-tech dinosaurs” (2000). In order for users to participate in a compelling experience, it is important to teach them how to act. Earlier in this chapter, I discussed the importance of promoting and marketing the availability of iTV services to consumers. The better a program is promoted, the more chance people will interact. At this point, however, viewers must know what to do within a realm that is still relatively unfamiliar to many. In addition to airing promotions during commercial slots, clear instructions teaching viewers how to act should also be prominent throughout the program. In the example illustrated by Figure 5.37, the overlay from the Test the Nation game show in the U.K. provides succinct but clear instructions on the interaction model and how to obtain more detailed instructions if necessary. 161
Figure 5.37 Test the Nation User Instructions In the U.S., interactive programs are increasingly incorporating clear instructions teaching viewers how to interact, as well as motivating viewers to do so with teasers. In this example from The L Word prototype for Showtime, teasers like “Do you have a type L personality? Go interactive to find out” entices users to utilize the interaction functions in order to reveal some aspect of their personality as it relates to the show. In Figure 5.38, the screen tells the user “Thanks! Watch for questions and keep your remote handy.” This feedback helps to keep the users engaged with the program and encourages them to remain in the “lean forward” model of viewing, with remotes in hand ready for the next round of interaction. Figure 5.38 The L Word User Instructions 162
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INTERACTION DESIGN PRINCIPLES FOR I
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ACKNOWLEDGMENTS This thesis would n
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2.3.3 Constraints 2.4 Electronic /
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4.2 Designing for Television 4.2.1
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Table 1.1 Table 1.2 Table 1.3 Table
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Figure 2.6 Figure 2.7 Figure 2.8 Fi
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Figure 5.4 Figure 5.5 Figure 5.6 Fi
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Figure 5.36 Figure 5.37 Figure 5.38
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SUMMARY Interactive television (iTV
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However, it is clear that televisio
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looking closely at existing designs
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For viewers with analog television
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Figure 1.3 Percent of Households wi
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interact with television shows by u
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New Media usage is dominated by 18
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Figure 1.6 Winky Dink and You The o
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1.4.1 BBC Interactive Figure 1.7 In
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1.4.2 Additional Examples Many othe
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Table 1.6 (continued). Greece Local
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Table 1.6 (continued). New Zealand
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using a combination of visual cultu
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CHAPTER 2 BROAD CATEGORIES OF ITV P
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Table 2.1 Categorization of iTV by
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capable of storing an enormous amou
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(c) Figure 2.2 Examples of Comcast
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(c) (d) Figure 2.3 Examples of Gems
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users to send email, chat, and surf
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2.6 WEB-BASED SYNCHRONOUS (TWO-SCRE
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interactive or enhanced content on
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they allow for greater versatility,
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Networks have also used wireless de
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The American Film Institute’s enh
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game consoles with televisions and
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Interactivity must be tied to origi
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CHAPTER 3 BROAD CATEGORIES OF ITV P
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information about the topic at hand
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said they would do so again in the
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3.2.1 Representative Example in Spo
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(a) (b) Figure 3.3 Test the Nation
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interactive TV betting service tota
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application was also available on t
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the ABC telecast throughout the eve
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platforms. The navigation is timeli
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3.7 SHOPPING Shopping, or purchasin
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- and as close to the regular exper
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CNN Crossfire, broadcast in front o
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Dramas may need to operate under a
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The participatory aspect of many pr
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4.1.1 Grid-Based Design Grid-based
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The Law of Similarity. Elements tha
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more visually pleasing, but can hel
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Figure 4.3 TV Aspect Ratios Althoug
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and graphics-safe areas for designi
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4.2.4 Line Width The image on a tel
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shapes, to make similar letters dis
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specification. OCAP is intended to
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pages. Web applications that exceed
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Source: Human Factors International
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working on a computer is not a soli
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media, among others. Figure 4.9 pro
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MSN TV 2, which Microsoft rolled ou
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with a handheld remote control from
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Table 4.2 outlines some of the diff
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Page 131 and 132: CHAPTER 5 PRINCIPLES OF INTERACTION
Page 133 and 134: through… The computer’s spatial
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Page 139 and 140: y the wider context of the program
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Page 153 and 154: e voted off the island. In both cas
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Page 175 and 176: 5.4 NAVIGATION Navigation pertains
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Page 195 and 196: Figure 6.2 Convergence of Entertain
Page 197 and 198: (a) Figure 6.3 Examples of MTV Hija
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Page 203 and 204: Sheri Lamont, who has practiced and
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Page 207 and 208: REFERENCES Adams, M., Anand, P. & F
Page 209 and 210: Halle, T. (2003). Standards for int
Page 211 and 212: Norman, D. (2004) Emotional design:
Page 213 and 214: Thurrott, P. (2004, October 12). Wi
Page 215 and 216: BROADBAND A network capable of deli
Page 217 and 218: MEDIA CENTER Media centers, or PC T
Page 219: which a television and a personal c
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