INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...

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delivered via different network infrastructures… Convergence is not just about technology. It is about services and about new ways of doing business and of interacting with society” (Molyneux, 1999). The trend of technological convergence goes hand in hand with the consumer demand for unprecedented control over their television viewing experiences. 6.2 EXAMPLES OF NEXT GENERATION ITV Many of the prototypes from the American Film Institute’s eTV Workshop provide excellent examples of next generation iTV programs and applications. As exemplified by examples such as Battlestar Galactica and Dinosaur Highway, networks are experimenting with the convergence of gaming and television more than ever. In the 2004 workshop, MTV Networks teamed with the AFI to prototype Hijack, an application that allows viewers to play games on top of music videos. Hijack offers a series of ten mini-games running over music video programming on a 24/7 basis. Most of the games are variations of a “shoot-‘em-up” game. One game in particular, “Pixel Boi,” allows viewers to use their remote controls to make a character break dance over a video to the beat of the music. Weekly Hijack culminates with a one-hour show that pulls competitive highlights together in the weekly “Game Zone,” and allows players compete against each other for prizes (American Film Institute, 2004; Swedlow, 2004b). 179
(a) Figure 6.3 Examples of MTV Hijack (a) and (b) As evidenced by Figure 6.3, Hijack may not look like any interfaces that we are used to today, but such ideas will most likely be prevalent in the future. The concept for Hijack works especially well for MTV by addressing the problem that viewers tend not to stay tuned to music video programming for very long. Taking advantage of the fact that viewers don’t need to pay close attention to the visual information of music videos, which are broadcast repeatedly, MTV has incorporated gameplay as a way to retain viewership, create contest, and convene a community surrounding the traditionally passive genre of music videos. Also at the 2004 AFI eTV Workshop, for the first time, a prototype was designed to be produced only to air on broadband and not on a television. Living for the Weekend, on Scripps Networks, was prototyped to air exclusively on MSN Video Service as a video platform and soon via IPTV. This application uses Windows Media Player and the MSN Video Service, and its metapane and accompanying dynamic advertising facility: Scripps Networks’ Living for the Weekend is composed of hosted wraps, standalone segments, sponsored interstitials and a special interactive, short-form lifestyle feature for an emerging “broadband primetime” viewing audience. The content in this prototype is co-branded with CoverGirl, and includes eight, twominute segments like Molly Beeson’s “2 Minutes of Style,” Kathy Smith’s “Secrets to Healthy Living” and Sebastian Siegel’s “21 st Century Man.” The show 180 (b)
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INTERACTION DESIGN PRINCIPLES FOR I
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ACKNOWLEDGMENTS This thesis would n
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2.3.3 Constraints 2.4 Electronic /
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4.2 Designing for Television 4.2.1
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Table 1.1 Table 1.2 Table 1.3 Table
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Figure 2.6 Figure 2.7 Figure 2.8 Fi
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Figure 5.4 Figure 5.5 Figure 5.6 Fi
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Figure 5.36 Figure 5.37 Figure 5.38
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SUMMARY Interactive television (iTV
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However, it is clear that televisio
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looking closely at existing designs
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For viewers with analog television
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Figure 1.3 Percent of Households wi
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interact with television shows by u
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New Media usage is dominated by 18
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Figure 1.6 Winky Dink and You The o
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1.4.1 BBC Interactive Figure 1.7 In
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1.4.2 Additional Examples Many othe
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Table 1.6 (continued). Greece Local
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Table 1.6 (continued). New Zealand
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using a combination of visual cultu
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CHAPTER 2 BROAD CATEGORIES OF ITV P
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Table 2.1 Categorization of iTV by
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capable of storing an enormous amou
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(c) Figure 2.2 Examples of Comcast
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(c) (d) Figure 2.3 Examples of Gems
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users to send email, chat, and surf
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2.6 WEB-BASED SYNCHRONOUS (TWO-SCRE
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interactive or enhanced content on
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they allow for greater versatility,
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Networks have also used wireless de
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The American Film Institute’s enh
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game consoles with televisions and
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Interactivity must be tied to origi
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CHAPTER 3 BROAD CATEGORIES OF ITV P
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information about the topic at hand
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said they would do so again in the
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3.2.1 Representative Example in Spo
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(a) (b) Figure 3.3 Test the Nation
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interactive TV betting service tota
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application was also available on t
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the ABC telecast throughout the eve
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platforms. The navigation is timeli
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3.7 SHOPPING Shopping, or purchasin
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- and as close to the regular exper
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CNN Crossfire, broadcast in front o
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Dramas may need to operate under a
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The participatory aspect of many pr
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4.1.1 Grid-Based Design Grid-based
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The Law of Similarity. Elements tha
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more visually pleasing, but can hel
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Figure 4.3 TV Aspect Ratios Althoug
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and graphics-safe areas for designi
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4.2.4 Line Width The image on a tel
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shapes, to make similar letters dis
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specification. OCAP is intended to
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pages. Web applications that exceed
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Source: Human Factors International
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working on a computer is not a soli
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media, among others. Figure 4.9 pro
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MSN TV 2, which Microsoft rolled ou
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with a handheld remote control from
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Table 4.2 outlines some of the diff
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should be designed with the televis
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Pages that appear in series, one af
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CHAPTER 5 PRINCIPLES OF INTERACTION
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through… The computer’s spatial
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medium. The current state of this e
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through the different elements offe
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y the wider context of the program
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History IQ focused on keeping the i
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een programs that were still in dev
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Page 153 and 154: e voted off the island. In both cas
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Page 159 and 160: In the first of a series of on-air
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Page 165 and 166: Figure 5.25 Life 360 Competing Elem
Page 167 and 168: (a) (b) (c) (d) Figure 5.28 Example
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Page 171 and 172: Lamont brings up compelling advanta
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Page 175 and 176: 5.4 NAVIGATION Navigation pertains
Page 177 and 178: Figure 5.35 New Americans Orientati
Page 179 and 180: Figure 5.37 Test the Nation User In
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Page 185 and 186: In Robert Miller’s classic user r
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Page 191 and 192: Figure 5.46 Examples of Mobile Inte
Page 193 and 194: CHAPTER 6 CONCLUSIONS AND FUTURE DI
Page 195: Figure 6.2 Convergence of Entertain
Page 199 and 200: television producers to create show
Page 201 and 202: user-centered design, incorporates
Page 203 and 204: Sheri Lamont, who has practiced and
Page 205 and 206: ecognition of outstanding achieveme
Page 207 and 208: REFERENCES Adams, M., Anand, P. & F
Page 209 and 210: Halle, T. (2003). Standards for int
Page 211 and 212: Norman, D. (2004) Emotional design:
Page 213 and 214: Thurrott, P. (2004, October 12). Wi
Page 215 and 216: BROADBAND A network capable of deli
Page 217 and 218: MEDIA CENTER Media centers, or PC T
Page 219: which a television and a personal c
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