INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...
INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...
INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...
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I have identified eight genres to examine in greater detail: Sports, Entertainment,<br />
Reality Programming, Awards Shows, Documentaries, Shopping, Talk Shows, and<br />
Dramas. The last three categories (shopping, talk shows, and dramas) have not been<br />
extensively developed for iTV to date, but I will discuss their potentials in this arena.<br />
These eight genres were selected based upon three elements – depth of<br />
information, contest, and participation – that make programs within these genres<br />
particularly well suited for iTV programming; that is, effective iTV programming can<br />
leverage these basic characteristics of television programs to create more participatory,<br />
interesting, and compelling viewing experiences for consumers. Table 3.1 outlines these<br />
elements as they relate to each genre.<br />
Table 3.1 Elements of Television Genres Conducive to iTV Programming<br />
Depth of<br />
Information<br />
Contest Participation<br />
Sports X X X<br />
Entertainment X X<br />
Reality Programming X X<br />
Awards Shows X X<br />
Documentaries X<br />
Shopping X<br />
Talk Shows X<br />
Dramas X X<br />
Depth of information refers to the sheer quantity of information that exists behind<br />
the program, much of which is typically lost during the broadcast itself. For example, a<br />
two-hour documentary must leave out hundreds of hours of extra footage, interview<br />
material, and supporting documentation. Likewise, extra footage captured from multiple<br />
cameras at sporting competitions is often lost to the viewers. An effective iTV application<br />
can make these materials available to viewers, giving them to access to greater depth of<br />
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