INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...

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television in order to access the enhanced information. However, the experience is not a compelling one for the effort: the content has nothing more than a superficial relationship to the movie, is distracting, and does nothing to pull the viewer deeper into the fictional world of the film itself. Figure 5.14 TNT Interactive Trivia Content Simply put, iTV experiences must be entertaining or engrossing for viewers; if it is unsuccessful in this respect, the product will fail regardless of how powerful or capable the application may be (Mountford, et al, 1992). Principle: Convening an Audience The experience of watching television is moving away from one of relative isolation. Networks are increasingly using call-in voting, polls, and trivia to leverage the power of networked two-way communication and instantaneous feedback to create a dynamic sense of community surrounding a television program. Murray calls this phenomenon “convening an audience” (forthcoming). As we have seen from chapter three, many television genres already have this inherent participatory property that makes 137
them so conducive to iTV programming. Barry Schuler, President of AOL’s Interactive Services, notes that “applications like e-mail, instant messaging and other ways people can be with each other can help tie a home experience with a community experience. That’s what will make TV explode into an active medium from a passive medium over the next decade” (quoted in Swann, 2000). Phillip Swann argues that television has always been conducive to creating community: “One of the great myths of watching television is that it’s often a solitary experience… But after watching a particularly good show, the TV viewer is eager to share his thoughts with others. It’s part of the experience. By talking with another person, the viewer can relive the positive emotions he or she felt during the show… most times, people have come together to simply chat about a funny moment in a favorite sitcom or perhaps some silly remark made by a network anchor during the evening news. Because we saw it on television, we saw it together” (Swann, 2000). Today, that process can occur in real time with the networked, participatory affordances of the digital medium. The process of convening an audience through voting, typically through mobile platforms or via the Web, works well particularly when the user’s action is reinforced through near-instant feedback. Questions, however, must reinforce the moment onscreen. For example, as illustrated by Figure 5.15, ABC’s The View His & Her Body Test allowed their viewers to partake in a live health quiz relevant to the viewer’s knowledge about male and female health issues. 138
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INTERACTION DESIGN PRINCIPLES FOR I
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ACKNOWLEDGMENTS This thesis would n
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2.3.3 Constraints 2.4 Electronic /
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4.2 Designing for Television 4.2.1
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Table 1.1 Table 1.2 Table 1.3 Table
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Figure 2.6 Figure 2.7 Figure 2.8 Fi
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Figure 5.4 Figure 5.5 Figure 5.6 Fi
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Figure 5.36 Figure 5.37 Figure 5.38
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SUMMARY Interactive television (iTV
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However, it is clear that televisio
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looking closely at existing designs
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For viewers with analog television
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Figure 1.3 Percent of Households wi
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interact with television shows by u
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New Media usage is dominated by 18
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Figure 1.6 Winky Dink and You The o
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1.4.1 BBC Interactive Figure 1.7 In
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1.4.2 Additional Examples Many othe
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Table 1.6 (continued). Greece Local
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Table 1.6 (continued). New Zealand
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using a combination of visual cultu
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CHAPTER 2 BROAD CATEGORIES OF ITV P
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Table 2.1 Categorization of iTV by
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capable of storing an enormous amou
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(c) Figure 2.2 Examples of Comcast
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(c) (d) Figure 2.3 Examples of Gems
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users to send email, chat, and surf
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2.6 WEB-BASED SYNCHRONOUS (TWO-SCRE
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interactive or enhanced content on
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they allow for greater versatility,
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Networks have also used wireless de
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The American Film Institute’s enh
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game consoles with televisions and
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Interactivity must be tied to origi
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CHAPTER 3 BROAD CATEGORIES OF ITV P
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information about the topic at hand
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said they would do so again in the
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3.2.1 Representative Example in Spo
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(a) (b) Figure 3.3 Test the Nation
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interactive TV betting service tota
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application was also available on t
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the ABC telecast throughout the eve
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platforms. The navigation is timeli
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3.7 SHOPPING Shopping, or purchasin
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- and as close to the regular exper
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CNN Crossfire, broadcast in front o
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Dramas may need to operate under a
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The participatory aspect of many pr
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4.1.1 Grid-Based Design Grid-based
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The Law of Similarity. Elements tha
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more visually pleasing, but can hel
Page 103 and 104: Figure 4.3 TV Aspect Ratios Althoug
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Page 107 and 108: 4.2.4 Line Width The image on a tel
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Page 115 and 116: Source: Human Factors International
Page 117 and 118: working on a computer is not a soli
Page 119 and 120: media, among others. Figure 4.9 pro
Page 121 and 122: MSN TV 2, which Microsoft rolled ou
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Page 125 and 126: Table 4.2 outlines some of the diff
Page 127 and 128: should be designed with the televis
Page 129 and 130: Pages that appear in series, one af
Page 131 and 132: CHAPTER 5 PRINCIPLES OF INTERACTION
Page 133 and 134: through… The computer’s spatial
Page 135 and 136: medium. The current state of this e
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Page 139 and 140: y the wider context of the program
Page 141 and 142: History IQ focused on keeping the i
Page 143 and 144: een programs that were still in dev
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Page 151 and 152: (a) (b) Figure 5.10 TiVo WishList (
Page 153: e voted off the island. In both cas
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Page 159 and 160: In the first of a series of on-air
Page 161 and 162: Jakob Nielsen notes that users are
Page 163 and 164: (a) (b) Figure 5.22 TV411 Interface
Page 165 and 166: Figure 5.25 Life 360 Competing Elem
Page 167 and 168: (a) (b) (c) (d) Figure 5.28 Example
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Page 171 and 172: Lamont brings up compelling advanta
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Page 175 and 176: 5.4 NAVIGATION Navigation pertains
Page 177 and 178: Figure 5.35 New Americans Orientati
Page 179 and 180: Figure 5.37 Test the Nation User In
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Page 185 and 186: In Robert Miller’s classic user r
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Page 191 and 192: Figure 5.46 Examples of Mobile Inte
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Page 195 and 196: Figure 6.2 Convergence of Entertain
Page 197 and 198: (a) Figure 6.3 Examples of MTV Hija
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Page 203 and 204: Sheri Lamont, who has practiced and
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ecognition of outstanding achieveme
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REFERENCES Adams, M., Anand, P. & F
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Halle, T. (2003). Standards for int
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Norman, D. (2004) Emotional design:
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Thurrott, P. (2004, October 12). Wi
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BROADBAND A network capable of deli
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MEDIA CENTER Media centers, or PC T
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which a television and a personal c
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