INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...
INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...
INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...
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CHAPTER 4<br />
EXISTING <strong>DESIGN</strong> STANDARDS AND CHALLENGES<br />
4.1 INTRODUCTION<br />
Many design standards currently exist for television and the Web, the two base<br />
platforms for interactive television. While new potential platforms such as 3G mobile<br />
devices and the Sony PSP are beginning to enter into the market, bringing with them new<br />
sets of design issues, the vast majority of iTV applications are intended for output onto<br />
either a television screen or a computer monitor. It is important, therefore, to understand<br />
existing design standards for these two mediums.<br />
It is clear that effective cross-platform or convergent design will be essential for<br />
successful iTV programming in the future. The television and the Web each afford very<br />
different types of user experiences, and designs created for television rarely translate<br />
directly to a compelling or functional experience on the Web, and vice versa. By briefly<br />
surveying common design problems and existing standards for television and the Web, I<br />
examine the ways in which we might adapt these guidelines, and make recommendations<br />
based upon the functional differences between the two mediums, in order to contribute<br />
toward the establishment of the best set of guidelines for iTV design.<br />
I begin with some basic elements that are applicable to principles of good design<br />
in general, regardless of whether the target is a television screen or computer monitor.<br />
Subsequent sections will expand on the different standards for each of the two mediums<br />
in greater detail.<br />
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