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een programs that were still in development, allowing us to see that integrating<br />

interactivity into a show at its conception can pave the way for much innovation. This<br />

approach works particularly well for experimental modes of iTV, such as the<br />

convergence of games and television. Dinosaur Highway from the 2004 workshop, as<br />

illustrated by Figure 5.4, provides an excellent example.<br />

Figure 5.4 Dinosaur Highway Prototype<br />

Dinosaur Highway proposes a new programming concept where an MMORPG<br />

(massively multiplayer online role-playing game) merges with television, where weekly<br />

activities in the game world would influence the world of the television show, and vice<br />

versa.<br />

In the prototype for Dinosaur Highway, developed to be a PC-based game<br />

experience that runs on Microsoft’s Windows XP Media Center Edition, players control a<br />

pack of dinosaurs in a virtual 3-D interactive environment and try to ensure the survival<br />

of the pack in the face of various environmental and evolutionary challenges. Players<br />

earn a ranking for their dinosaur pack based on the lifespan and composition of the pack.<br />

The game would require a base of players with Internet connectivity as well as a<br />

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