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Figure 5.35 New Americans Orientation<br />

The consistent brown overlay present throughout the program (see Figure 5.36)<br />

uses both words and universal symbols to let users know at a glance what options are<br />

available to them. At any given time, users know that they can access the menu, choose<br />

subtitles, or adjust the audio. In addition, users have the option to bookmark certain<br />

segments. At any time, the viewer can also opt to turn the iTV function off and watch the<br />

program with no enhancements. This reversibility is important in giving users a degree of<br />

control over their viewing experience.<br />

(a)<br />

Figure 5.36 New Americans User Instructions (a) and (b)<br />

The simplicity of the overlay elements, and the fact that they are always present,<br />

ensures that the viewer is never lost within the iTV space. Viewers always know the<br />

answer to the question “What can I do?” throughout the duration of the program.<br />

160<br />

(b)

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