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CHAPTER 6<br />

CONCLUSIONS AND FUTURE DIRECTIONS<br />

My goal in this document has been to formulate interaction design principles for<br />

interactive television programming in the United States. While gaining momentum, iTV<br />

has not yet enjoyed widespread success within the U.S. to date. The lack of standards<br />

across both the design and technical realms of iTV production, as well as between the<br />

two, is a crucial part of what makes successful iTV deployment a challenge: “This cross-<br />

media expertise requires the integration of good design principles with knowledge of the<br />

technical and database implications. The exclusivity of the platform designs of recent<br />

technologies and the current lack of a standardized data format have created for today’s<br />

designers many challenges in integrating the multiple distribution channels with the<br />

disparate databases, software programs, and applications” (Curran, 2003). I have<br />

attempted to contribute to the effort toward establishing principles for designing effective<br />

and compelling iTV experiences.<br />

Figure 6.1 illustrates the most popular user preferences for iTV applications. Not<br />

surprisingly, these popular user preferences speak to a number of the principles discussed<br />

in chapter five, such as giving users greater control, agency, and customizability over<br />

their viewing experiences (Pause, Rewind Live Shows, Additional Information in Shows,<br />

Additional Information on Ads, EPG), and convening an audience (Vote on Issues,<br />

Games, Interact with Other People).<br />

176

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