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application was also available on the Microsoft Windows XP Media Center Edition PC,<br />

making it the first show ever to be enhanced on this platform. The application was<br />

entirely controlled with a remote, and required only an initial download and installment<br />

from ABC’s eTV Web site.<br />

Celebrity Mole: Yucatan offered a series of challenges and competitions<br />

synchronized with the broadcast. Viewers could vote on the “Mole-o-Meter” for the<br />

contestant whom they believe is the mole, and see immediate feedback on how other<br />

viewers are voting. For example, as illustrated by Figure 3.9, viewers who voted for<br />

Corbin Bernsen would see that they are among 33% of viewers who believe Corbin to be<br />

the mole. In addition, viewers could also place a bet on the most cunning contestant, and<br />

buy a “Mole Not Mole / Clue” with the accumulation of points (American Film Institute,<br />

2003).<br />

In 2004, The Celebrity Mole: Yucatan application won an Emmy for Outstanding<br />

Achievement in Interactive Television from the Academy of Television Arts and<br />

Sciences.<br />

3.5 AWARDS SHOWS<br />

Similar to entertainment and reality programming, awards shows are highly<br />

conducive for iTV programming because they engage the audience by allowing viewers<br />

to vote on and discuss topics such as potential winners, fashion trends, and celebrity<br />

gossip. Awards shows typically draw large numbers of viewers; the telecast of the 76 th<br />

annual Academy Awards, for example, attracted 43.5 million viewers. As with other<br />

voting and polling applications, effective iTV programming within this genre can foster a<br />

sense of community among viewers of the program.<br />

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