INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...

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will allow these users to share files, communicate with one another, and to form communities surrounding iTV programs and events. What are the ways in which iTV applications can deliver compelling content to users who are away from home, on the road, whose interactions will most likely take place in short sporadic intervals? These new possibilities and questions point to the necessity of thinking about interactivity in a different framework. Interactivity will become a key component to the design of iTV programs from the conception stage, not as an afterthought or as a retrofitted application. More than ever, it means that producers and designers must view the converging mediums as a means to transform the experience of watching television. 113
CHAPTER 5 PRINCIPLES OF INTERACTION DESIGN FOR ITV: SYNTHESIZING THE INVESTIGATION 5.1 INTRODUCTION Having completed a survey of the interactive television arena, including platforms, programming for persistent television genres, and some existing design guidelines and challenges, we now turn to the formulation of interaction design principles for iTV. The survey conducted thus far has already touched upon many relevant interaction design issues; I will be drawing upon them in part to inform the principles presented in this chapter. 5.1.1 Inventing the Medium The study of interaction design for converging digital media is tackling new ground. Janet Murray notes in Inventing the Medium: A Principled Approach to Interactive Design that “digital designers may come from traditions that approach design as a remaking of familiar artifacts; but digital design is often more like invention than adaptation. Digital design is often a process of inventing the equivalent of the world’s first toaster, of looking at bread and fire and being the first to imagine the possibilities of toast” (forthcoming). Consumers are no longer limited to the experience of watching analog television from the sofa or surfing Web sites in front of a computer; successful iTV design and programming will transform and “remediate” the very ways we watch television and will generate new possibilities of interaction and community building between networks and worldwide audiences (Bolter & Grusin, 1999). As we have seen, current guidelines that inform design in this new arena are specific to analog television and Web applications. The expressive digital medium, 114
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INTERACTION DESIGN PRINCIPLES FOR I
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ACKNOWLEDGMENTS This thesis would n
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2.3.3 Constraints 2.4 Electronic /
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4.2 Designing for Television 4.2.1
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Table 1.1 Table 1.2 Table 1.3 Table
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Figure 2.6 Figure 2.7 Figure 2.8 Fi
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Figure 5.4 Figure 5.5 Figure 5.6 Fi
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Figure 5.36 Figure 5.37 Figure 5.38
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SUMMARY Interactive television (iTV
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However, it is clear that televisio
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looking closely at existing designs
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For viewers with analog television
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Figure 1.3 Percent of Households wi
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interact with television shows by u
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New Media usage is dominated by 18
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Figure 1.6 Winky Dink and You The o
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1.4.1 BBC Interactive Figure 1.7 In
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1.4.2 Additional Examples Many othe
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Table 1.6 (continued). Greece Local
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Table 1.6 (continued). New Zealand
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using a combination of visual cultu
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CHAPTER 2 BROAD CATEGORIES OF ITV P
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Table 2.1 Categorization of iTV by
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capable of storing an enormous amou
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(c) Figure 2.2 Examples of Comcast
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(c) (d) Figure 2.3 Examples of Gems
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users to send email, chat, and surf
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2.6 WEB-BASED SYNCHRONOUS (TWO-SCRE
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interactive or enhanced content on
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they allow for greater versatility,
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Networks have also used wireless de
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The American Film Institute’s enh
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game consoles with televisions and
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Interactivity must be tied to origi
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CHAPTER 3 BROAD CATEGORIES OF ITV P
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information about the topic at hand
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said they would do so again in the
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3.2.1 Representative Example in Spo
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(a) (b) Figure 3.3 Test the Nation
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Page 87 and 88: 3.7 SHOPPING Shopping, or purchasin
Page 89 and 90: - and as close to the regular exper
Page 91 and 92: CNN Crossfire, broadcast in front o
Page 93 and 94: Dramas may need to operate under a
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Page 97 and 98: 4.1.1 Grid-Based Design Grid-based
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Page 107 and 108: 4.2.4 Line Width The image on a tel
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Page 115 and 116: Source: Human Factors International
Page 117 and 118: working on a computer is not a soli
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Page 125 and 126: Table 4.2 outlines some of the diff
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Page 159 and 160: In the first of a series of on-air
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Page 175 and 176: 5.4 NAVIGATION Navigation pertains
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Page 179 and 180: Figure 5.37 Test the Nation User In
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applications based on the televisio
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esearchers, “In many ways, the pa
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In Robert Miller’s classic user r
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ecycling bin from Windows, that sta
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importance (see chapter three). In
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Figure 5.46 Examples of Mobile Inte
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CHAPTER 6 CONCLUSIONS AND FUTURE DI
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Figure 6.2 Convergence of Entertain
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(a) Figure 6.3 Examples of MTV Hija
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television producers to create show
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user-centered design, incorporates
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Sheri Lamont, who has practiced and
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ecognition of outstanding achieveme
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REFERENCES Adams, M., Anand, P. & F
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Halle, T. (2003). Standards for int
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Norman, D. (2004) Emotional design:
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Thurrott, P. (2004, October 12). Wi
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BROADBAND A network capable of deli
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MEDIA CENTER Media centers, or PC T
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which a television and a personal c
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