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Figure 5.44 History IQ System Feedback<br />

Finally, consistent audio feedback, if available, is important to user interaction as<br />

well. TiVo’s trademark series of sounds, designed by a sound engineer using wood<br />

blocks and other percussion instruments, sets a good example. “You hear the bloop-<br />

bloop-bloop; it’s kind of friendly. It’s cute. It makes it very intuitive. You know what’s<br />

going on without watching,” says one TiVo fan. Another fan relates, “When I do a lot of<br />

my TiVo maneuvering, I don’t even look at the remote, I listen.” The importance of good<br />

audio feedback is underscored by Donald Norman: “Sounds are critical… You have to<br />

spend the same type of attention to designing sound as visual appearance. Companies<br />

these days always hire graphic artists. They need to hire sound artists” (quoted in<br />

Fernandez, 2004).<br />

Principle: Use appropriate cultural mental models and metaphors<br />

A metaphor transfers something well known and familiar from the every day<br />

world of the user to the organization of data displayed on the screen. An example of a<br />

metaphor utilized in a graphical user interface is the trashcan of the Mac OS, or the<br />

169

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