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INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...

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Figure 6.2 Convergence of Entertainment, Communication, and Computing<br />

The convergence of various entertainment and iTV-enabling technologies seems<br />

to be the key theme as we move toward platforms and technologies of the future. In<br />

addition to the merging of television and the Web, we are also witnessing the addition of<br />

game consoles and mobile devices to this equation. The Sony PSP, as we have seen, is an<br />

amalgamation of all of these devices. Future devices, incorporating the best<br />

functionalities from across all platforms, will not only allow users to access content on<br />

demand and to exercise a great deal of agency, but will free users from the constraints of<br />

consuming video and iTV content from a stationary device. Users will not only be able to<br />

time-shift but also place-shift their media.<br />

More importantly, interactive television goes beyond the convergence of devices;<br />

rather, enabled by these technologies, iTV is going to satisfy growing consumer demands<br />

for a myriad of easily accessible services, all available on one platform: “As the ways in<br />

which content for television is produced, delivered, and consumed are transforming,<br />

content must become ‘scalable’ so that it can be used in different environments and<br />

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