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importance (see chapter three). In this chapter, I have deliberately discussed design<br />

implications at a level that will require designers and others to choose how they apply the<br />

principles according to the different settings, technologies, and needs that characterize<br />

each design challenge.<br />

5.5.1 Function versus Aesthetics<br />

Usability and graphic design have a symbiotic relationship to one another: “An<br />

iTV application designed purely for usability may allow viewers to perform tasks, but<br />

risks leaving them feeling disconnected, uninvolved and without a sense of allegiance.<br />

On the other hand, an application built only with graphic design in mind may look<br />

fantastic but may be difficult and frustrating to use” (Gawlinski, 2003).<br />

Nielsen speaks to the relationship between graphic design and usability in the<br />

overall design process:<br />

Graphic design in the user interface business is not just a matter of aesthetics.<br />

There is much more at stake than simply pretty pictures, and good graphic design<br />

can significantly improve the communicative value of the interface, leading to<br />

increased usability. System usability has many components, including ease of<br />

learning, efficiency of use, memorability, reduced number of user errors, and<br />

subjective satisfaction. Good graphic design can improve all these quality<br />

attributes, though of course graphic design is only one element of overall user<br />

interface design (Nielsen, 1995).<br />

However, Norman emphasizes that there is no need to sacrifice beauty for<br />

usability or vice versa: “It is possible to create things that are both creative and usable,<br />

both pleasurable and completely workable. Art and beauty play essential roles in our<br />

lives. Good designs will have it all – aesthetic pleasure, art, creativity – and at the same<br />

time be usable, workable, and enjoyable” (2002).<br />

Effective iTV designs should integrate function and aesthetics to leverage and<br />

maximize the affordances of the digital medium in order to provide users with<br />

compelling and engaging interactive experiences.<br />

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