INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...
INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...
INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
importance (see chapter three). In this chapter, I have deliberately discussed design<br />
implications at a level that will require designers and others to choose how they apply the<br />
principles according to the different settings, technologies, and needs that characterize<br />
each design challenge.<br />
5.5.1 Function versus Aesthetics<br />
Usability and graphic design have a symbiotic relationship to one another: “An<br />
iTV application designed purely for usability may allow viewers to perform tasks, but<br />
risks leaving them feeling disconnected, uninvolved and without a sense of allegiance.<br />
On the other hand, an application built only with graphic design in mind may look<br />
fantastic but may be difficult and frustrating to use” (Gawlinski, 2003).<br />
Nielsen speaks to the relationship between graphic design and usability in the<br />
overall design process:<br />
Graphic design in the user interface business is not just a matter of aesthetics.<br />
There is much more at stake than simply pretty pictures, and good graphic design<br />
can significantly improve the communicative value of the interface, leading to<br />
increased usability. System usability has many components, including ease of<br />
learning, efficiency of use, memorability, reduced number of user errors, and<br />
subjective satisfaction. Good graphic design can improve all these quality<br />
attributes, though of course graphic design is only one element of overall user<br />
interface design (Nielsen, 1995).<br />
However, Norman emphasizes that there is no need to sacrifice beauty for<br />
usability or vice versa: “It is possible to create things that are both creative and usable,<br />
both pleasurable and completely workable. Art and beauty play essential roles in our<br />
lives. Good designs will have it all – aesthetic pleasure, art, creativity – and at the same<br />
time be usable, workable, and enjoyable” (2002).<br />
Effective iTV designs should integrate function and aesthetics to leverage and<br />
maximize the affordances of the digital medium in order to provide users with<br />
compelling and engaging interactive experiences.<br />
172