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4.3.8 Additional Resources<br />

The information presented here on interface design standards for the Web<br />

represents an overview only. Additional information can be found with the following<br />

resources:<br />

Web Style Guide (http://www.webstyleguide.com)<br />

Apple Software Design Guidelines<br />

(http://developer.apple.com/documentation/MacOSX/Conceptual/AppleSWDesig<br />

n/Introduction/chapter_1_section_1.html)<br />

Macintosh Human Interface Guidelines, by Inc. Apple Computer<br />

Microsoft Windows User Experience, by Microsoft Corporation<br />

4.4 DIFFERENT MEDIA, DIFFERENT STRENGTHS<br />

In this section I have surveyed many of the technical design issues for both<br />

television and Web. Table 4.1 outlines usability expert Jakob Nielsen’s comparison of the<br />

user experience between television and the computers along a number of dimensions.<br />

Nielsen’s assessments speak to a number of key differences between the two<br />

mediums, such as the “lean forward” model of using a computer versus the “lean back”<br />

model of watching television. However, these and other boundaries are beginning to blur.<br />

For example, people no longer limit televisions to living areas and computers to work<br />

areas. Not only do people have computers in the same room as televisions, they are<br />

actively using them at the same time. As we have seen, two-screen synchronized<br />

applications such as TNT Interactive have attempted to take advantage of this growing<br />

trend. Moreover, the fact that more and more computers are networked means that<br />

99

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