INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...

1.4.1 BBC Interactive
Figure 1.7 Interactive TV Users in Europe
As evident from Figure 1.6, the U.K. leads by far in its number of iTV users. The
BBC, the “gold standard” in iTV programming for many industry professionals, is by far
the largest producer of iTV in the world. In the U.K., television viewers can press the
“Red Button” (see Figure 1.8) on their remote controls in order to access interactive
programming. They can watch a concert or a sporting event from multiple camera angles,
for example, sing along with a musical, or play along with quiz shows. The interfaces are
clearly designed, consistent, and familiar to consumers. In fact, the BBC has established a
comprehensive set of guidelines for their interactive programming, covering everything
from typography to principles of good navigation.
Figure 1.8 The “Red Button”
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