INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...

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It is difficult to force compelling interactivity onto existing programs when the original content was intended for linear broadcast, or a “lean back” experience. Any attempts to convert the viewing experience to a “lean forward” one is still very much constrained by the existing footage. As a result, the majority of retrofitted iTV applications are nothing more than a vehicle for the delivery of trivia or factoids. This approach is neither an absorbing experience for the viewer nor does it take advantage of the affordances of the medium. History IQ, a broadcast and online game show developed by The History Channel and Spiderdance, makes good use of the synchronous framework to deliver a challenging, participatory experience. It was conceived from the beginning to be an interactive, two- screen synchronized experience, engaging the users at home in competition against both the broadcast contestants and other online players at the same time. As illustrated by Figure 5.1, because the same graphic designers created the interface for both the broadcast and online versions, they were able to ensure visual and game-playing consistency between the two platforms (Curran, 2003). (a) (b) Figure 5.1 History IQ Visual and Game-Playing Consistency (a) and (b) 123
History IQ focused on keeping the interactive contest fair with accurate synchronization between the TV and the PC. In the timeline round shown in Figure 5.2, players at home and in the studio try to answer together within the allotted time, which is kept by synchronizing the clocks for both versions (Curran, 2003). (a) (b) Figure 5.2 History IQ Synchronized Timeline Round (a) and (b) In the timeline round shown in Figure 5.3, contestants in the studio and at home “drag and drop” ten historical headlines to match the appropriate years: “This technique involves online users in the same tension-filled, bonus-round event that is happening on TV” (Curran, 2003). (a) (b) Figure 5.3 History IQ Drag and Drop Timeline Round (a) and (b) 124
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INTERACTION DESIGN PRINCIPLES FOR I
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ACKNOWLEDGMENTS This thesis would n
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2.3.3 Constraints 2.4 Electronic /
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4.2 Designing for Television 4.2.1
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Table 1.1 Table 1.2 Table 1.3 Table
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Figure 2.6 Figure 2.7 Figure 2.8 Fi
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Figure 5.4 Figure 5.5 Figure 5.6 Fi
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Figure 5.36 Figure 5.37 Figure 5.38
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SUMMARY Interactive television (iTV
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However, it is clear that televisio
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looking closely at existing designs
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For viewers with analog television
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Figure 1.3 Percent of Households wi
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interact with television shows by u
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New Media usage is dominated by 18
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Figure 1.6 Winky Dink and You The o
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1.4.1 BBC Interactive Figure 1.7 In
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1.4.2 Additional Examples Many othe
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Table 1.6 (continued). Greece Local
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Table 1.6 (continued). New Zealand
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using a combination of visual cultu
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CHAPTER 2 BROAD CATEGORIES OF ITV P
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Table 2.1 Categorization of iTV by
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capable of storing an enormous amou
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(c) Figure 2.2 Examples of Comcast
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(c) (d) Figure 2.3 Examples of Gems
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users to send email, chat, and surf
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2.6 WEB-BASED SYNCHRONOUS (TWO-SCRE
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interactive or enhanced content on
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they allow for greater versatility,
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Networks have also used wireless de
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The American Film Institute’s enh
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game consoles with televisions and
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Interactivity must be tied to origi
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CHAPTER 3 BROAD CATEGORIES OF ITV P
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information about the topic at hand
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said they would do so again in the
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3.2.1 Representative Example in Spo
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(a) (b) Figure 3.3 Test the Nation
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interactive TV betting service tota
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application was also available on t
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the ABC telecast throughout the eve
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platforms. The navigation is timeli
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3.7 SHOPPING Shopping, or purchasin
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Page 91 and 92: CNN Crossfire, broadcast in front o
Page 93 and 94: Dramas may need to operate under a
Page 95 and 96: The participatory aspect of many pr
Page 97 and 98: 4.1.1 Grid-Based Design Grid-based
Page 99 and 100: The Law of Similarity. Elements tha
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Page 103 and 104: Figure 4.3 TV Aspect Ratios Althoug
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Page 107 and 108: 4.2.4 Line Width The image on a tel
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Page 113 and 114: pages. Web applications that exceed
Page 115 and 116: Source: Human Factors International
Page 117 and 118: working on a computer is not a soli
Page 119 and 120: media, among others. Figure 4.9 pro
Page 121 and 122: MSN TV 2, which Microsoft rolled ou
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Page 125 and 126: Table 4.2 outlines some of the diff
Page 127 and 128: should be designed with the televis
Page 129 and 130: Pages that appear in series, one af
Page 131 and 132: CHAPTER 5 PRINCIPLES OF INTERACTION
Page 133 and 134: through… The computer’s spatial
Page 135 and 136: medium. The current state of this e
Page 137 and 138: through the different elements offe
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Page 149 and 150: viewing experiences so that each vi
Page 151 and 152: (a) (b) Figure 5.10 TiVo WishList (
Page 153 and 154: e voted off the island. In both cas
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Page 159 and 160: In the first of a series of on-air
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Page 163 and 164: (a) (b) Figure 5.22 TV411 Interface
Page 165 and 166: Figure 5.25 Life 360 Competing Elem
Page 167 and 168: (a) (b) (c) (d) Figure 5.28 Example
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Page 171 and 172: Lamont brings up compelling advanta
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Page 175 and 176: 5.4 NAVIGATION Navigation pertains
Page 177 and 178: Figure 5.35 New Americans Orientati
Page 179 and 180: Figure 5.37 Test the Nation User In
Page 181 and 182: applications based on the televisio
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Page 185 and 186: In Robert Miller’s classic user r
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Figure 5.46 Examples of Mobile Inte
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CHAPTER 6 CONCLUSIONS AND FUTURE DI
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Figure 6.2 Convergence of Entertain
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(a) Figure 6.3 Examples of MTV Hija
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television producers to create show
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user-centered design, incorporates
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Sheri Lamont, who has practiced and
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ecognition of outstanding achieveme
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REFERENCES Adams, M., Anand, P. & F
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Halle, T. (2003). Standards for int
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Norman, D. (2004) Emotional design:
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Thurrott, P. (2004, October 12). Wi
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BROADBAND A network capable of deli
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MEDIA CENTER Media centers, or PC T
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which a television and a personal c
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