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user-centered design, incorporates user concerns and advocacy from the beginning of the<br />

design process and dictates that the needs of the user should be foremost in any design<br />

decisions” (Lamont, 2003b). As it is well known in the human-computer interaction field,<br />

the core of philosophy behind interaction design is to “put the user first, keep the user in<br />

the center and remember the user at the end” (Dix, Finlay, Abowd, & Beale, 2004).<br />

In the realm of interactive television, understanding the users, or the viewing<br />

audience, will enable interaction designers to identify reasons why people watch certain<br />

television programs. This knowledge, in turn, will help designers to produce the most<br />

compelling and interesting interactive content for that particular program and its<br />

audience. Unfortunately, during the design of iTV applications, the user-centered<br />

approach is rarely practiced. Figure 6.5 outlines the ideal interaction design process as<br />

outlined by Dix, Finlay, Abowd, & Beale (2004).<br />

Figure 6.5 Interaction Design Process<br />

Table 6.1 outlines some established examples of usability research tools and<br />

techniques from the field of human-computer interaction that can be effectively applied<br />

to testing the effectiveness of iTV prototypes (Gawlinski, 2003).<br />

184

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