INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...

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6.5 THE NEED <strong>FOR</strong> COLLABORATIVE <strong>DESIGN</strong> ITV is a new medium in its own right; it is neither computation nor television but a medium that is better than both. In order to design effectively for this medium, there is a growing need for interdisciplinary design. To succeed, experts from many disciplines – graphic design, human-computer interaction, ethnography, and industrial design, to name a few – will all need to work together. This interdisciplinary approach is especially important taking into account the principle that interactivity must be conceived into the program at its conception, in close collaboration with producers and writers, in order to ensure the best overall interactive experience. As Bretan and Kroon put it, there is a necessity for “concurrent engineering” in interactive television design (1996). The need for collaborative design will drive the best interaction experiences for the future. 6.6 FUTURE DIRECTIONS The interactive TV market is growing at a remarkable rate. In recognition of the increasing importance of interactive media and its role in enhancing and transforming the television viewing experience for consumers, the Academy of Television Arts & Sciences (ATAS) established the new Emmy Award category for Outstanding Achievement in Interactive Television Programming in 2002. According to the criteria, the original interactive content must engage the viewer synchronously, or in a manner that is integrally related to the content of a specific television program (“Television Academy,” 2002). According to Bryce Zabel, Chairman and CEO of ATAS, “The establishment of this award is a significant event in the history of television as it recognizes that interactivity is an important and growing part of the television viewing experience… This 187
ecognition of outstanding achievement in ITV by the Academy will add even more credibility to the efforts of those currently working in the industry, and will encourage others to share their vision of what the medium can become in the years ahead” (“Television Academy,” 2002). In its inaugural year, HBO’s Band of Brothers DVD set received the first Emmy for Outstanding Achievement in Interactive Television Programming. The interactive experience features both synchronous and asynchronous components. The synchronous element allows viewers to activate text overlays that deliver factoids and other significant details about the program throughout viewing. The enhanced component of the DVD, on the other hand, offers viewers asynchronous access to character biographies, a “chain of command” explaining various military ranks, a map, a detailed WWII timeline, and episode synopses (see Figure 6.6). (a) (b) Figure 6.6 Examples from Band of Brothers (a) and (b) In the U.S., another key player in the development of iTV, the American Film Institute, has also made recent changes in response to shifting market needs. The AFI announced in March, 2005 that its annual AFI enhanced TV Workshop will become the Digital Content Lab. The announcement for this change speaks to the convergence of technologies and forward thinking about the evolution of entertainment media: 188
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INTERACTION DESIGN PRINCIPLES FOR I
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ACKNOWLEDGMENTS This thesis would n
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2.3.3 Constraints 2.4 Electronic /
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4.2 Designing for Television 4.2.1
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Table 1.1 Table 1.2 Table 1.3 Table
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Figure 2.6 Figure 2.7 Figure 2.8 Fi
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Figure 5.4 Figure 5.5 Figure 5.6 Fi
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Figure 5.36 Figure 5.37 Figure 5.38
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SUMMARY Interactive television (iTV
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However, it is clear that televisio
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looking closely at existing designs
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For viewers with analog television
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Figure 1.3 Percent of Households wi
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interact with television shows by u
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New Media usage is dominated by 18
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Figure 1.6 Winky Dink and You The o
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1.4.1 BBC Interactive Figure 1.7 In
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1.4.2 Additional Examples Many othe
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Table 1.6 (continued). Greece Local
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Table 1.6 (continued). New Zealand
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using a combination of visual cultu
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CHAPTER 2 BROAD CATEGORIES OF ITV P
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Table 2.1 Categorization of iTV by
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capable of storing an enormous amou
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(c) Figure 2.2 Examples of Comcast
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(c) (d) Figure 2.3 Examples of Gems
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users to send email, chat, and surf
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2.6 WEB-BASED SYNCHRONOUS (TWO-SCRE
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interactive or enhanced content on
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they allow for greater versatility,
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Networks have also used wireless de
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The American Film Institute’s enh
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game consoles with televisions and
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Interactivity must be tied to origi
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CHAPTER 3 BROAD CATEGORIES OF ITV P
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information about the topic at hand
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said they would do so again in the
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3.2.1 Representative Example in Spo
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(a) (b) Figure 3.3 Test the Nation
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interactive TV betting service tota
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application was also available on t
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the ABC telecast throughout the eve
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platforms. The navigation is timeli
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3.7 SHOPPING Shopping, or purchasin
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- and as close to the regular exper
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CNN Crossfire, broadcast in front o
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Dramas may need to operate under a
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The participatory aspect of many pr
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4.1.1 Grid-Based Design Grid-based
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The Law of Similarity. Elements tha
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more visually pleasing, but can hel
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Figure 4.3 TV Aspect Ratios Althoug
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and graphics-safe areas for designi
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4.2.4 Line Width The image on a tel
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shapes, to make similar letters dis
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specification. OCAP is intended to
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pages. Web applications that exceed
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Source: Human Factors International
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working on a computer is not a soli
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media, among others. Figure 4.9 pro
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MSN TV 2, which Microsoft rolled ou
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with a handheld remote control from
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Table 4.2 outlines some of the diff
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should be designed with the televis
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Pages that appear in series, one af
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CHAPTER 5 PRINCIPLES OF INTERACTION
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through… The computer’s spatial
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medium. The current state of this e
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through the different elements offe
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y the wider context of the program
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History IQ focused on keeping the i
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een programs that were still in dev
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features of a DVD immediately after
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context where the learner is consci
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viewing experiences so that each vi
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(a) (b) Figure 5.10 TiVo WishList (
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Page 167 and 168: (a) (b) (c) (d) Figure 5.28 Example
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Page 175 and 176: 5.4 NAVIGATION Navigation pertains
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Page 191 and 192: Figure 5.46 Examples of Mobile Inte
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Page 195 and 196: Figure 6.2 Convergence of Entertain
Page 197 and 198: (a) Figure 6.3 Examples of MTV Hija
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Page 203: Sheri Lamont, who has practiced and
Page 207 and 208: REFERENCES Adams, M., Anand, P. & F
Page 209 and 210: Halle, T. (2003). Standards for int
Page 211 and 212: Norman, D. (2004) Emotional design:
Page 213 and 214: Thurrott, P. (2004, October 12). Wi
Page 215 and 216: BROADBAND A network capable of deli
Page 217 and 218: MEDIA CENTER Media centers, or PC T
Page 219: which a television and a personal c
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