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INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...

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Figure 6.1 iTV and User Preferences<br />

These desired functionalities also relate well to the three inherent properties of<br />

television programming that make them conducive to iTV: depth of information<br />

(Additional Information on Shows, EPG, Additional Information on Ads), contest (Vote<br />

on Issues, Games, Interact with Other People), and participation (Vote on Issues, Email,<br />

Games, Shopping, Interact with Other People). It is worthwhile to note that the user<br />

preferences listed are all very active activities; more than ever, iTV is helping to<br />

transform the traditional “lean back” experience of watching television into a “lean<br />

forward” one.<br />

6.1 CONVERGENCE<br />

Figure 6.2 illustrates the ways many modes of entertainment, communication, and<br />

computing are converging to create the new emergent medium of interactive television.<br />

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