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INTERACTION DESIGN PRINCIPLES FOR INTERACTIVE ...

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Table 4.2 outlines some of the different user experience issues, based on cultural<br />

practices and social conventions, that emerge for iTV applications when they are<br />

deployed on a television versus on a computer system.<br />

Table 4.2 ITV on Televisions versus Computers<br />

iTV on the Television iTV on the Computer<br />

10 foot interface 2 foot interface<br />

Battles the passive, “lean back” stereotype Active, “lean forward” – users are already<br />

used to being active on this platform<br />

Attention not fixed – people like to do<br />

other activities while watching TV<br />

Social activity – even more so with<br />

networked set-top boxes<br />

108<br />

Fixed attention<br />

Traditionally solitary activity, but<br />

increasingly with networked computers<br />

Used in the living room, bedroom Used increasingly in living areas,<br />

especially with laptops<br />

Navigation is difficult with remote control Navigation is easy with mouse<br />

Text input is difficult with remote control;<br />

awkward with wireless keyboard<br />

Text input is easy with keyboard<br />

Scrolling is difficult and annoying to users Users are used to the scrolling convention<br />

Legibility is an issue with text and details<br />

in graphics<br />

TV viewers are not used to Web-like<br />

elements on this platform<br />

2 foot interface allows for easy reading and<br />

more detailed interfaces<br />

Web users are used to video elements on<br />

the computer<br />

The key barrier to successful adoption of iTV on the television platform seems to<br />

be that people are not used to browsing the Web, or navigating Web-like functionalities,<br />

on the computer; moreover, the remote control device and often poorly design<br />

navigational structures in iTV applications make this process difficult and frustrating for<br />

users. It is a difficult design issue because the remote control does not afford the free-<br />

ranging movement of the mouse. Likewise, navigating to and selecting hotlinks is easier

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