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Networks have also used wireless devices for the purposes of polling and for<br />

delivering content such as trivia. For example, a 2004 ABC primetime special on Sleep:<br />

How to Get the Rest of Your Life asked viewers to participate by answering sync-to-<br />

broadcast trivia via their cellular phones or via the Internet, with real time poll results<br />

displayed after each commercial break.<br />

2.9.1 Representative Example: American Idol<br />

Figure 2.8 provides an example of the mobile interface for SMS voting.<br />

2.9.2 Affordances<br />

Figure 2.8 American Idol SMS Voting<br />

The use of mobile devices in iTV takes advantage of the ubiquity of mobile<br />

devices in our lives. The interaction model is extremely simple, and because of the ease<br />

with which people can interact, programs such as American Idol garner extraordinarily<br />

high levels of audience participation. This model works particularly well for polling and<br />

voting purposes, particularly for programming such as sports and games shows, which<br />

are inherently competitive and in which audiences love to take part. Mobile devices take<br />

44

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